Blog > Content Marketing > How to Write a Killer Blog Post in 60 Minutes or Less
How to Write a Killer Blog Post in 60 Minutes or Less James Parsons • Content Marketing • Published June 23, 2014

For some people, writing is the most difficult task they can conceive. Stringing words into sentences and sentences into concepts that convey your ideas does not come naturally to everyone. Some people find it easier than others, of course. Even throughout history, some writers have a way with words while others struggle with every syllable.

Blog posts aren’t exactly high literature, but they’re finely crafting tools for a single purpose; conveying meaning to the reader. What meaning and which reader, well, those depend on your blog. Still, the act of writing doesn’t have to be difficult or time consuming.

Tip: Don’t worry if you can’t bang out a winning post in under an hour. Sometimes it just takes practice. Write every day and eventually you’ll develop a process that works for you. This guide is just that; a guide for one way of doing things. You’ll improve with practice.

Tip Two: Make sure your circumstances are appropriate for writing. This will mean different things for different people. In general, you should have some sort of dedicated workspace with your references and resources on hand. You should be as free of distractions as possible. You should also try to be awake and alert; it’s harder to write coherently when you’re tired or sick.

Step 1: Come up with a topic.

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This is the hardest part about creating blog posts for writers, but chances are it’s the easiest part for you. After all, you’re looking for tips on writing, not tips on idea generation. Coming up with an idea worth writing about is the foundation; you need a topic before you can proceed. Gather ideas from industry blogs, user comments, personal interests and case studies. You can also use idea creation tools, though you will need to vet their suggestions and do your own research to make sure the audience is there. Ubersuggest and Soovle are some such tools, though you can use keyword research tools as well.

Step 2: Decide on a conclusion.

Once you know what you’re writing about, decide what the point of the content will be. Are you writing about a product? If so, are you promoting it, reviewing it honestly or trashing it? Are you writing a guide for using a product or application? Are you writing about a technique for web optimization you’ve been using, and if so, are you explaining why it should be used or why it doesn’t work? One topic can have several perspectives, which gives you space to write multiple blog posts. You can also look to industry blogs to find opinion pieces. You can ride on their opinions by writing a rebuttal or commentary to their work.

Step 3: Research what already exists.

A key part of content marketing is filling a niche that was previously left empty. Once you have a topic, do some research to see what other people have written about it.

  • There may be nothing on the subject previously published. This gives you free creative control.
  • There may be content written on the subject that is old and out of date. This gives you the chance to update public knowledge and become a valuable resource.
  • There may be content written on the subject that is recent and valuable. This means you have to write something better than what exists, or else take a different stance on the issues that sets your content apart.
  • There may be so much available content that you have nothing of value to add that hasn’t already been said. In this case, you need to determine if you can out-rank the existing content, and if not, perhaps reconsider the topic.

If there is valid, valuable content already published and you’re set on writing about the topic, you should save a couple of the most valuable links for a future step.

Step 4: Come up with subheadings.

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When writing academic papers or fiction projects, a writer typically outlines their content. With web writing, you can make use of the outline process. Your outline determines the flow of thoughts and helps you organize your content in a logical manner. It also gives you easy separation points to use to place subheadings. Each section of your outline becomes a paragraph, and each overarching paragraph theme becomes the subheading. Often, just writing the subheadings gives you a new perspective that helps you further organize and clarify your thoughts. Dividing up your prospective content also allows you to avoid walls of text and dense pages of content.

Step 5: Decide on links to reference.

Depending on the length of each subsection in your post, you might want to assign a link for every 1-2 sections. Links can be a mixture of internal and external content. External content can come from the links you saved in your research earlier. Internal links come from your own database of previously published content. Both types of links are valuable for SEO and for user experience purposes, so don’t be shy about including them. External links make great references and you might even earn a mention on the site. Internal links further unite your blog content and makes it easier to see what you’ve said previously about related topics.

Step 6: Fill in the blanks with content.

At this point, you have a topic, a conclusion, subheadings and research links. It’s time to tie it all together with the meat of the content. This is the hardest part, but it’s far easier when you have the skeleton you’ve created in the last few steps. The exact process will vary from writer to writer. Some general tips:

  • Keep your tone conversational. Don’t worry about colloquialisms and slang; they humanize your content. If you’re sticking to absolutely formal third person all the time, you’re going to lose readers.
  • Don’t worry about length for individual sections. Write as much or as little as you need to cover the points you’ve outlined. If you need to create another subheading or adjust your outline, go ahead and do so.
  • Don’t worry about keyword density or SEO. Mentioning a keyword once or twice is enough and it comes naturally when you generate you topic. Writing for people is always better than writing for search engines.

You will develop your tone and voice over time, and it will continually evolve as you write. This step gets easier the more you do it, so don’t sweat it if it’s difficult and stressful the first few times around.

Step 7: Proof, publish, promote, repeat.

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At this point, you have a blog post. Before you submit it, go over it once or twice for editing purposes. Find and fix typos. Fix any grammatical errors. Pay attention when you read your content; if there’s any sentence it takes two or more attempts to read through, edit it for clarity. Once you’re satisfied, publish the post. Do all of your usual promotion on social media and whatnot; that’s different from the act of writing itself. Finally, start it all over again. You’re a blogger; you’ll be doing this on a daily basis. Get used to it and you’ll find yourself developing your process and working faster and faster.

Written by James Parsons

James Parsons

James is a content marketing and SEO professional who enjoys the challenge of driving sales through blogging while creating awesome and useful content.