All posts in the "Content Marketing" category

How to Style a WordPress Blog Theme to Match Your Site Kenny Novak • Content Marketing • Published October 06, 2017

A lot of people these days start a site from scratch with a WordPress installation and a blog. However, a lot of older sites run on other architectures, with different back ends, or even on completely custom code.   You might have an online storefront running on Joomla or something, and you want to a…

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How to Promote and Grow Your Blog Posts on LinkedIn James Parsons • Content Marketing • Published September 24, 2017

LinkedIn can be a surprisingly good place to promote your blog posts, but generally only if they’re in the right kind of niche. I wouldn’t go to the business-focused site and try to promote a blog with video game reviews or product recommendations, for example. On the other hand, articl…

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How Comments Can Improve Your Blog Post Rankings and Traffic Kenny Novak • Content Marketing • Published September 07, 2017

In the constant quest to improve search rankings, we bloggers look high and low for any advantage we can find. Yet one constantly debated aspect of blogging lies dormant, abused or neglected by bloggers and readers alike.
Blog comments can be extremely beneficial for your SEO, and in ways you might n…

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How to Hire a Writer off Freelancer.com or Upwork James Parsons • Content Marketing • Published August 31, 2017

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

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30 Ways to Write Blog Posts That Users Will Find Interesting James Parsons • Content Marketing • Published August 24, 2017

Do you ever find yourself having trouble writing blog posts that people actually like? Anyone can pick a topic and write a few thousand words, even if some topics are harder than others. The question is, does anyone care? Does anyone actually read those posts? How can you get people to actually pay att…

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The Best Content Curation Platforms for Content Marketers Kenny Novak • Content Marketing • Published June 27, 2017

One of the best ways to fill a social media feed is with curated content. Curating content is like filling a museum, except instead of old dusty vases and dead animals, it’s new and exciting content from other sites in your industry. If you think those don’t sound similar at all, well, wha…

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How to Grow a Successful Blog on Medium.com Drew Hendricks • Content Marketing • Published June 20, 2017

Medium is an interesting site. It’s a blogging platform, much like WordPress.com or Tumblr, but rather than allowing disparate sites on the same network, it lumps everything together under the Medium bannerhead. You don’t get your own personal logo or branding or theme. At the top of every blo…

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5 Ways to Use Zapier to Automate Your Blog Post Promotion James Parsons • Content Marketing • Published June 08, 2017

Zapier is a great automation engine, for any app that has an API it can access. They have dozens of modules you can use to put together automation recipes, actions that trigger when you post a new blog article or when you perform some other action. Done appropriately, it can save you a lot of time and ener…

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How Much Should You Be Spending on Blog Content? Drew Hendricks • Content Marketing • Published May 24, 2017

If you hopped into a time machine and traveled back to the early 2000s, and interviewed a thousand marketers about their impressions of content marketing, most of them would wonder where you got a time machine and would quickly derail any attempt to get a good survey result. If you didn’t tell t…

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How to Do Content Marketing Without Wasting Time and Money Drew Hendricks • Content Marketing • Published May 13, 2017

Content marketing is one of the modern keys to success with an online business, and even with offline businesses that want to expand beyond the confines of their zip code. The internet is a great equalizer, at least as long as Net Neutrality exists, and it allows anyone to reach a global audience, with…

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