As the year 2014 gains momentum, internet marketing remains one of the most effective ways for businesses to advertise the goods and services they offer. While there are a plethora of ways for businesses to accomplish this objective, the use of sound SEO strategies as well as the maintenance of a high quality blog are oftentimes the two keys to professional success in the online world. If you are a business owner who is interested in making the most of these two tools, the following guide can be of great use to you:
Although broadly defined, blogging is basically the act of writing and publishing content that pertains to a specific subject or topic that the author wishes to explore. The content is published in a central online site referred to as the blog. On the other hand, search engine optimization (SEO) is the process of using proven strategies (such as link building and anchor text optimization) to help a website, blog, or video attain high ranking in the search engine results pages. Blogging and SEO are intrinsically connected fields, because the effective use of SEO is the key to ensuring that one’s blog gains the visibility and authority necessary to build a brand’s online presence.
In the world of blogging and SEO, content creation is infinitely important. This is the case for several reasons, including the fact that content is one of the primary mediums that a prospective customer will examine when attempting to determine whether your products and services are valuable. There are a plethora of strategies blog owners can employ to ensure that their content is outstanding, and one of the most important these days is making sure that blog posts are scannable. As many internet marketing specialists know, most people who read on the internet do not read blogs in entirety. Rather, they skim through the text in order to find the information they want. With this thought in mind, content writers should ensure that blogs are scannable through the inclusion of things such as bullets, numbered lists, and headers.
Yet another factor that contributes to the cultivation of exceptional content is ensuring that blog posts are free of “fluff.” Although broadly defined, fluff is essentially the inclusion of any words, sentences, or concepts that do not contribute to the central idea being advanced. One unnervingly prevalent form of fluff is the tangent, which transpires when the writer digresses from his or her primary point and opts to discuss some other subject which in no way contributes to articulating or advancing the main point. Writers who ensure that the blog posts they produce are free of fluff will often be able to catch and keep the attention of the public much faster than those who don’t.
Branding is another important component of the internet marketing process, and it should be integral to the blogging and SEO strategies that an individual devises and executes. Although the term “branding” is broadly defined, it generally references the use of graphics, text, icons, and mottos to construct a unique, distinct image for a business and the services or goods it offers. Branding is important for several reasons, including the fact that it distinguishes a business from its competitors. Additionally, branding helps the products and services of the business stand out and also “stick” in the mind of prospective customers. One effective branding strategy that can be exacted through the use of SEO is guest posting. Guest posting is the process of writing a blog post and having it appear on the website or blog of another individual. Guest posting is a great branding technique because it possesses the power to expose a business’s goods and services to a new and potentially wide audience. Guest posting is also an effective SEO technique because it can increase the popularity of the original writer’s blog, thereby causing it to rank higher in the search engine results pages of major engines such as Google, Bing, and Yahoo.
Keyword analysis is an inalienable aspect of any effective internet marketing strategy that incorporates the use of SEO techniques and effective blogging. With keyword analysis, one will research the words that people are most likely to type into the search fields of their internet browsers and then integrate those words into the text that will appear on the blog. Keyword analysis is a useful, proven internet marketing strategy that can increase the visibility of a business’s blog and thereby help it build a strong online presence.
The presence and power of social media in the online world has not waned, and business owners should capitalize on this reality by practicing effective SMO strategies. In short, SMO strategies are techniques that a business will use to increase the marketability of its products and services on channels such as Twitter and Facebook. One example of an effective SMO strategy would be tweeting links to one’s product pages via Twitter. Upon clicking the links, the viewer should be led to the business’s blog and subsequently be exposed to high quality content and a plethora of wonderful products as well as a call to action that promotes conversion.
Business owners who want to ensure that their blogs become mediums through which they attain continual growth and expansion should focus on interacting with their audiences. This is a proven strategy that can boost conversion rates, and there are a plethora of interested ways that business owners can interact with their viewers. One of the most simple and effective ways to do so is to activate a “Comments” section beneath each blog post and respond to any ideas or criticisms that one’s reader leaves.
Including Share Buttons on the home page of one’s blog is an incredibly effective SEO strategy that can help a business gain listing on the first page of the search engine results pages of major engines. Share Buttons permit readers to forward the blog posts that appear on your blog to other individuals within the social networks they maintain via social media channels such as Twitter and Facebook. Once your blog post is shared, you gain the opportunity to share information regarding your products and services with a potentially unlimited number of people.
Although being original is an important and effective way to garner public interest in your business’s goods and services, copying your competitors can also help you accomplish your professional objectives. This is the case for several reasons, including the fact that blogging and SEO strategies that your competitors have found effective will probably work for you, too.
While you or your staff may be somewhat proficient in designing and implementing an SEO campaign that involves blog optimization, it’s almost always a good idea to have professionals do this work for you. This is the case for several reasons, including the fact that internet marketing specialists tend to have extensive education and experience in putting together online advertising campaigns for their clients.
If you are serious about ensuring that your business develops a strong online presence, you should know that constructing and maintaining a blog can help you accomplish your goal. Additionally, utilizing proven SEO strategies can help your business gain the type of visibility necessary to increase your conversion rates and help you develop a loyal base of customers. By following the guide found here, you can begin implementing strategies that will help you make the most of your internet marketing opportunities such that your business can experience the continual growth and expansion that you want.