There are a variety of ways that you can market yourself and your company. Out of all of the tactics that you can use, content marketing may be the best way to invest your time and energy into building awareness for your company and its brand. Why is content marketing so important, and why is content marketing one of the best investments that you can make in yourself and your business?
Content marketing is a way to advertise while educating your customers at the same time. Instead of spending 30 seconds pitching your product or creating a corny advertisement that nobody responds to, you can use a lengthy article or infographic to show your customers why they need your product.
For example, let’s say that you run a company that offers SEO services. By putting out a 1,000 word article talking about the benefits of SEO for sales, traffic and reputation management, your customers understand why they need someone to help maximize the SEO value of everything that they put on the Internet.
After the customer is done reading the article, the customer can click on a link to your website or give your company a call to find out more. Now that your customer understands the importance of the service that you offer and considers you to be an expert, that customer is most likely going to like your sales pitch and buy what you have to sell.
Unless you hire professionals like us, of course. If you have even average writing skills, you should be able to put together a 500 word article that gives a basic overview of the topic that you are trying to cover. If you cannot write well, you should still be able to create an interesting infographic that makes the point that you are trying to make.
Technology can be your friend when you attempt to write an article or create an infographic. There are dozens of sites that you can go to for infographic templates that you can use to create an effective presentation to your customer or to anyone else who may see what you have to say.
Article writing is a lot easier these days as well because good online content focuses more on providing information as opposed to being technically sound. In other words, your reader is more interested in learning something as opposed to nitpicking the content to see if a comma was placed in the right spot or if you split your infinitive.
Therefore, article marketing can be a great way to market to millions of people around the world without having to spend a dime. If you do decide to outsource your content marketing efforts, you can get a quality article for $20 or less depending on where you go.
While Google may change the rules when it comes to ranking for keywords or being visible in the SERPs, a good piece of content is never going to be pushed down the rankings or otherwise not made available for consumption.
This means that writing quality content is the best way to ensure maximum SEO value for your company both now and years in the future. Depending on your audience, it may be possible to write evergreen content that will be useful both today and 10 years from now. That means that you can write one article for marketing purposes today and not have to write any more content in the future unless you want to update your site.
As time goes on, the article that you write today will be shared by potential customers, their friends and others who are interested in the subject matter that you cover in your articles. This helps to increase your reach without having to do anything to earn that increased reach.
A good article is a great way to break the ice with a new customer. Instead of approaching a lead with a generic sales pitch or breaking into a speech about how great your product or service is, you can show the customer that you are interested in developing a relationship instead of just looking to sell.
Once the customer has had time to read the content and take it in, he or she may start talking about his or her own experience with something related to that subject. This allows the customer to be part of a conversation as opposed to someone who is just being talked at in the hopes that a transaction is made.
It is important to understand that customers are willing to spend more when they feel comfortable with the person who they are doing business with. By disarming the customer and making that person feel at ease, he or she will think less about the potential of making a bad deal and more about discussing a mutually beneficial business arrangement.
When a customer reads an article about why it is important to have SEO services or why your child needs a math tutor, that customer can take in the content without being harassed. If the customer wants to buy your product or service, that person will come to you when he or she is ready.
Once again, you will have a customer who feels at ease and is ready to spend their money on your goods or services. In this case, you won’t have to make a sales pitch or try too hard to make sure that a sale is finalized. All you need to do is sit back, answer a few questions and take that person’s information.
When customers come to you, you don’t have to spend as much money on marketing or advertising. Instead, you can focus your money on serving the customer during and after the sale. When a customer sees that the buying experience is easy and that your company provides great service after the sale, it is much easier to win repeat customers.
The best part about content marketing is that you will have others spread the word about your company for you. This helps your company earn more business because instead of you making the sales pitch, a friend or family member is making that pitch to a potential customer. People are more apt to believe what their family or friends tell them as opposed to a sales person. Therefore, you should make it a priority to create content, have it go viral and then reap the rewards of your efforts both now and tomorrow.
Content marketing is a tactic that you cannot ignore if you are trying to expand your market reach and earn more exposure for your company. The good news is that there are many platforms where you can advertise your content and have it be seen by thousands of people each day. Whether you ultimately pay for traffic or leverage your contacts to spread the word, your company can see a significant return on investment from a quality piece of content.