WordPress is a fantastic platform for starting out a website. It works for a blog, ecommerce site or nearly any other purpose you may have. With themes and plugins, you can do virtually anything with a WordPress foundation. There’s just one problem.
WordPress is such a ubiquitous platform that it’s difficult to find themes that aren’t already in use. Existing themes often have complications. Some may be perfect for your site but are provided under a license that disallows commercial content. Some may fit your needs but include large attributions you can’t remove. Many simply won’t fit your needs at all.
Worse, occasionally you’ll find a theme that’s perfect for your site, with seemingly no negative. The problem you may face is one of connotation; how many other sites use that theme? More importantly, how many of those sites are sites you don’t want to be associated with? Users may recognize the same theme across several sites and attribute a connection between them, even if no such connection exists.
The best solution to this problem is to design your own WordPress site. For this, you have two options. You can hire a design firm, or you can do the work yourself. Neither option is particularly attractive for many businesses. WordPress is a great platform because, among other things, it is cheap and easy to set up. If you’re hiring a design firm to create a customized theme, you’re spending more money than your budget may allow. On the other hand, designing one yourself may require skills and resources you don’t have. If you don’t know how to code a website, you shouldn’t try to design a theme.
Fortunately, there are a few options available if you’re looking to establish a customized WordPress site without breaking the bank.
The first option is similar to hiring a design firm, except you don’t hire a firm that specializes in WordPress site design. Instead, you should take your desires to a freelance hub. You have a few options here.
If hiring and working with a freelancer doesn’t sound ideal, you have another option.
The PSD to WordPress concept is an interesting possibility, and it leaves you with exactly the site you want for a fee. How it works is this:
Step one: you design a site layout in Photoshop or an equivalent graphics program. You don’t need to figure out any coding, you just need to have a site design in one of the formats accepted by one of the sites that will do the conversion.
Step two: you submit your PSD design to one of these sites. The site will work on your image and convert it into a WordPress template ready to install and use. Many of these sites will also use a similar conversion process to output a Joomla template, a full HTML/CSS site, an email newsletter or anything else you could desire.
It’s a simple process with one drawback; it can be expensive, particularly for large sites with varied designs. A basic site typically costs a flat fee, with additional pages adding a cost per page on top. The other possible drawback is the requirement of having a design in Photoshop. It may be necessary to use one of the freelance hiring sites above to create that design in the first place.
With these two possibilities, you can easily create a functional, beautiful WordPress theme for your website for well under the $1,000 mark. Really, the hardest part is coming up with your own creative vision of what your site looks like when it’s finished.