Promoting a blog post once you’ve written it is the most critical part of building a presence online. Just putting it up on your blog isn’t enough. That’s like throwing a party at your house and everyone is invited, but you don’t bother to send out invitations or call anyone. No one knows about the party, so no one shows up.
You’ve doubtless read all about the procedures for sharing a post properly, like knowing your destination audience and complying with spam rules. I’m not here to rehash them. Instead, I’m just going to give you a great list of possible places to share a post.
Facebook – There are three places you can share a post on Facebook. The first is through your business page, which you should have set up for your blog, website or business as a whole. The second is on your personal account, typically the one linked to your business page. The third is in any groups you run or participate in.
Twitter – Twitter only has one place to share your post, which is in the tweet feed. On the plus side, you can often post several times with each blog post, to catch different sections of audience at different times. Try not to spam your post, but feel free to pepper it in a few times ranging from immediately after publication to up to a week later.
Google Plus – Google’s social network as really come into its own in the last couple years, growing a range of communities that have expanded beyond the almost purely tech-focused niche it where it began. Share your post and work to grow your circles.
YouTube – Have you considered turning your blog posts into videos? You can hook them up with a basic explainer-style animation, or even just you reading the post on webcam like you’re lecturing to an audience. It’s effective, and it gets more people to share it.
iTunes – Similar to YouTube, converting your post into another form of media is great for shares, particularly if you’re doing it later and want to get a second wave of life to a post. With iTunes here, I specifically mean making your post into a Podcast, which you can share through Apple or a variety of other sites.
LinkedIn – LinkedIn is another of the big networking sites and gives you an open forum for connecting with professionals from all walks of life. You can post to your own personal profile in blog format, or you can link to the post. You can also submit posts for discussion within LinkedIn Groups.
Pinterest – Pinterest gives you a visual hub for your post. Create a basic illustration or even just a neat graphic of the title, and post it with a link on a pin board. This allows an entirely different demographic to have at it, and pins last forever. As an added benefit, pinned images tend to do very well in Google image search.
Instagram – There’s no API for automated posting on Instagram, which means you need to do it manually, typically with a picture. Something a little more artistic or symbolic than your Pinterest pic works best here.
Digg – Digg is the grandfather of social bookmarking sites and, while they have changed dramatically over the years, they’re still available for submissions. Just be aware it takes a lot of effort to get to their most populated areas, like the front page.
Delicious – After Digg, there was Delicious. Despite a URL change to something with a few less dots, the site is still going strong, albeit with a bit less popularity than it had during its heyday. Submit to it along with Digg and any of the other social bookmarking sites you want to use. There are dozens of them these days, all with minor audiences you may be able to captivate.
Tumblr – Tumblr is a haven for young people with a lot of time to go around, and they can make a single post skyrocket in a matter of hours. Perhaps the best part of Tumblr, though, is it takes a really long time for anything to die once it’s been popular. I’ve seen posts circulate literal years after they were made. Get in on that game as best you can.
StumbleUpon – Stumble isn’t the best source of traffic these days, but someone, somewhere is probably going to submit your site to it anyways. You might as well do it first, so it’s properly categorized.
Your Mailing List – I don’t recommend sending out a message every single time you post a new blog post. That’s what RSS is for. Rather, it’s a good idea to compile the week’s posts and submit them in a message as a digest for the following week. I find sending a digest out on Monday of the past week’s happenings is pretty effective.
Reddit – Reddit began life as a social bookmarking site but they have ballooned into so much more over the last few years. Today they’re one of the largest communities online, and they have a ton of space for new posts. Make an account, get to know their rules, and find subreddits where your content will fit.
Slashdot – The premier home of tech news for a certain set of nerd-inclined people, Slashdot is perfect if you fit the niche. If you don’t, well, you’ll have a hard time getting anyone to look twice at your site.
Imgur – Imgur is at first glance a site for hosting images, but users can make accounts and use it like a social network, where posts are made with pictures and comments cascade underneath. Think of it like a hybrid between Reddit and Instagram, and you have the right idea.
Triberr – Triberr bills itself as a networking platform for influencers. I don’t entirely believe it, but there’s no doubt that it has some reach with some people. It’s not as big as finding the right place to post on Facebook, but it can’t hurt to become an influencer for a tribe of your own.