All posts in the "Content Marketing" category

How Often Should I Post Content to My Blog?Published by Kenny Novak • Category: Content Marketing

Blogging is a subjective art form, but it’s also a science. Many pieces of advice you find about it online come from experiments and case studies, all backed with data. The problem is, each blog has a unique topic, a unique perspective, and a unique audience. What works for Gawker might not work for S…

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What to Do If Your Website Content is Being StolenPublished by James Parsons • Category: Content Marketing

It’s a sad truth to the Internet that it’s sort of a content wild west. Copyright law with regards to digital content is in flux, with very little in the way of legal precedent, and widespread knowledge about it is thin at best. Every day, webmasters run Google image searches and use unedited image…

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When Is The Best Time of Day to Post to Your Blog?Published by Kenny Novak • Category: Content Marketing

When should you post a blog entry that you’ve written? As soon as you finish it? Probably not. What happens if you have no inspiration one day, then? You have nothing to post, and your blog suffers. Or, if you write three posts in one day, you wouldn’t want to post all three of them at once.
What about t…

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How to Acquire New Sponsors For Your WebsitePublished by James Parsons • Category: Content Marketing

A blog sponsor is an entity – a person or company – willing to pay you for an advertising slot on your site. Depending on the scale of the sponsorship, they might have a permanent sponsorship logo embedded in your footer, or they might be one of several rotating ads. They might also just be a temporar…

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What to Do if Nobody is Reading Your BlogPublished by James Parsons • Category: Content Marketing

Blogging is incredibly easy. If I wanted, I could go out and set up a WordPress site for free, with a theme and a URL and everything, in mere minutes. It doesn’t take long to write and schedule a few posts. Heck, blogging has been the common man’s communication since the days of Livejournal and Xanga…

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How Most Bloggers Make Money on the SidePublished by Kenny Novak • Category: Content Marketing

Tae a second to Google “making money blogging.” There are an incredible number of people out there running blogs you’ve never heard of, giving you advice on how to make money doing exactly what they do, if only you buy their book about it.
This is a great indicator of the state of monetized bloggi…

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How to Get a Brand New Blog Off the GroundPublished by James Parsons • Category: Content Marketing

Launching a blog, from a technical standpoint, is incredibly easy. Really, all you need is an idea for a name, a few blog posts, and a WordPress.com account. That said, launching a good blog with good content and room to grow is much harder. When all you have is a basic WordPress.com page, you’re goin…

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5 Tricks to Get More Contributors for Your BlogPublished by James Parsons • Category: Content Marketing

Blogging is tough work. If you’re maintaining a strict schedule, which you should be, you have to produce a lot of content every week. Think about how much time you need to spend writing if you’re posting five days a week across three blogs. That’s a lot of writing!
Some people love writing and ca…

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How Can You Tell if Visitors Enjoy Your Posts?Published by Kenny Novak • Category: Content Marketing

Blogging is one tough career. It’s entirely dependent upon entertaining the people who read your blog, but at the same time, it’s notoriously difficult to get any sort of feedback at all. Unless your blog sucks, in which case you’ll probably have haters crawling out of the woodwork just to tel…

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15 of the Most Effective Tools for Power BloggersPublished by Kenny Novak • Category: Content Marketing

Alright, listen up. It’s been a while since I’ve come to you with a list of great tools, and it’s time to kick things off with a new list. This isn’t just any list, mind you. I’m making it a great list. And, okay, so I tell you these are the most effective tools you can get. I’m excluding some of t…

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