All posts in the "Content Marketing" category

How to Create Panda-Proof Content for Your BlogPublished by Kenny Novak • Category: Content Marketing

Panda is old news, but it’s never going away. As long as there’s an Internet, there will be some method of searching its vast reaches for information. As long as there is a search engine needed, Google will be there. They are virtually too big to stop at this point, try as their competitors might. It…

Read more
Authorship Will Be Very Important in the Next Couple of YearsPublished by James Parsons • Category: Content Marketing

Google Authorship rolled out in 2011 as a new system to help content creators fight content scrapers, along with providing them a way to build an audience that can follow them from site to site. For the first time, Google was able to support authors in their quest for relevance apart from brands. Brand…

Read more
The Ultimate Guide to Earning Money on Your BlogPublished by Kenny Novak • Category: Content Marketing

There are two types of bloggers in the world. There are those who blog because they want to inform people of something. These people want to tell their life story, keep their family up to date, bemoan their issues or weigh in on the state of the world. Then there are the people who blog to make a profit. The…

Read more
The Future of Blogging and Content Marketing in 2015Published by James Parsons • Category: Content Marketing

The Year of Our Lord 2014 – 5774 if you follow the Jewish calendar – is half over. It’s the depth of summer in the United States, with the hottest times still ahead. There are only a few short months before the new year arrives, and already professionals in the SEO and Internet Marketing fields are…

Read more
8 Secrets to Making Your Blog Posts Go ViralPublished by Kenny Novak • Category: Content Marketing

Going viral online is like being struck by digital lightning, in more ways than one. It’s a rare event that might only happen once in a lifetime. It has a lasting impact; a single viral post can leave you with a year or more worth of growth in a matter of days.
Like lightning, however, it doesn’t happe…

Read more
Why Content Marketing is Useless Without Providing ValuePublished by Kenny Novak • Category: Content Marketing

The concept of content marketing has been going around for a few years now, and it has gained a bit of controversy as it circulates. Many marketing blogs and SEO sites recommend it as the primary way to get ahead. Google seems to promote it at every turn. Yet many veteran marketers argue that the term its…

Read more
Why Aren’t My Blog Posts Getting Any Traffic?Published by Kenny Novak • Category: Content Marketing

The whole point of your blog, the whole reason you’re producing content, is to gather an audience. Your goal is to bring in users, both new and old, and encourage them to stick around. The longer they stay, the more likely they are to click through to your products and purchase something. When your bl…

Read more
5 Signs That Your Blog Posts Are Boring Your VisitorsPublished by Kenny Novak • Category: Content Marketing

Everywhere you look, you’ll see SEO professionals and webmasters telling you that the only way to succeed on the modern Internet is to produce a constant flow of content on your website’s blog. There’s just no other way to do it. Content attracts customers, and without customers, you can’t…

Read more
How to Write a Killer Blog Post in 60 Minutes or LessPublished by James Parsons • Category: Content Marketing

For some people, writing is the most difficult task they can conceive. Stringing words into sentences and sentences into concepts that convey your ideas does not come naturally to everyone. Some people find it easier than others, of course. Even throughout history, some writers have a way with wor…

Read more
12 Tricks to Increase Visitor Engagement of Your ArticlesPublished by James Parsons • Category: Content Marketing

When users visit your site, you want them to do more than just read your blog post and bounce away. You want them to stick around, pull up a chair, explore the site a bit, read a few posts, have some tea. You want them to get into discussions with each other and with you. You want them to feel invested in your b…

Read more