All posts in the "Content Marketing" category

Why You Shouldn’t Focus on Your Product When BloggingPublished by James Parsons • Category: Content Marketing

Once concept many businesses struggle with is the idea of publishing content that does not directly advertise their product. After all, take a look at every form of marketing that isn’t based online. Television ads give you a few scant seconds to portray your product and why someone should buy it.…

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10 Methods to Earn Passive Revenue from Your BlogPublished by Kenny Novak • Category: Content Marketing

The dream of every blog owner is to live a self-sufficient life off the revenue that comes from their blog. It’s entirely possible – thousands of bloggers are doing it right now – but it can take some work to reach that point. You need to build your audience, you need to have the traffic and dedicat…

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The Ultimate Guide to Hiring a Blog ManagerPublished by Kenny Novak • Category: Content Marketing

If you’re a business, you want to grow your business. If your goal is growth, you’re going to investigate the Internet sooner or later. While you’re investigating the Internet, chances are good you’ll see some of the most common advice; start a blog. A blog has a wide range of benefits, from b…

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The Pros and Cons to Infographic Promotion in 2014Published by James Parsons • Category: Content Marketing

For a few years, infographics became the best new way to share information. Their graphical variation and non-standard layout allowed you to present information in an interesting way, and they were very attractive to readers. They’re quick and easy to scan, provide little more than the immedia…

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11 Tricks to Increase the Traffic of Your BlogPublished by Kenny Novak • Category: Content Marketing

Your audience is the heart and soul of your blog. Without them, you have no growth, no discussion and no point. This is true whether you’re running a personal blog or an eCommerce site. With eCommerce, you just have the additional layer of your audience being your financial success as well. So, grow…

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Why Making Friends with Fellow Bloggers Can Grow Your SitePublished by Kenny Novak • Category: Content Marketing

Sometimes, blogging seems like a solitary endeavor. It’s your and your words against the ignorant, distracted masses. It’s all about trying to get as much attention as you can, preferably away from the people you’re competing with in your industry. If you give them an inch, they’ll take yo…

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How Panda 4.0 Will Affect Your Content Marketing EffortsPublished by Kenny Novak • Category: Content Marketing

What is the most ferocious animal on the planet? The answer likely depends on your point of view. If you’re a mailman, it might be a Doberman. If you’re an African tribesman, it may be the hippo, elephant or lion. If you’re a content marketer, it’s almost definitely the Panda.
Google’s Pand…

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Can Changing Your Blog Posting Frequency Hurt Your Rankings?Published by Kenny Novak • Category: Content Marketing

Let’s get right to the core of the question here. On SEO blogs throughout the Internet, everyone recommends 4-7 posts per week on average. Some say post as often as you can, even if it means two or three per day. Others say post as often as you have the content to support, even if it’s just once a week. T…

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5 Boring Blog Posts Styles You’re Probably Tired of ReadingPublished by James Parsons • Category: Content Marketing

It’s Google’s fault that the Internet is swamped with content. Everyone is told to write their blogs daily, no matter who they are, no matter what their niche. This leads to a lot of people blogging because they feel they can’t succeed if they don’t. It leads to a lot of people with voices procl…

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Will Blog Posts Help My Site If They’re Not about My Business?Published by James Parsons • Category: Content Marketing

Current advice is to publish new content on your blog on as close to a daily basis as you can manage. Current wisdom is also to provide as much value to your users as possible. On the other hand, Google says if you’re publishing content unrelated to your business, your blog may falter in terms of SEO. Wh…

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