All posts in the "Content Marketing" category

How Long Does It Take for Google to Index My BlogPublished by Kenny Novak • Category: Content Marketing

Every single aspect of SEO, from link building to keyword optimization, is geared towards putting your site on the Google results pages and ranking it as highly as possible. None of that can happen without your site being indexed by Google. When you make a new site, it can be a frustrating wait for the s…

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5 Ways You Can Take Advantage of NewsjackingPublished by James Parsons • Category: Content Marketing

Newsjacking is the new hot button keyword floating around in Internet marketing. Everyone is jumping on the bandwagon, and honestly, you should be no different. It’s a powerful way to use old techniques in a new way, if you have the ability. Don’t attempt it if you can’t do it properly, however…

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The Right and Wrong Way to Use Affiliate Links in Blog PostsPublished by James Parsons • Category: Content Marketing

Affiliate marketing – the practice of using your platform to ferry traffic to another business, which then pays you – can be extremely lucrative, particularly for small business sites and personal bloggers. Affiliate marketing can earn thousands of dollars per month with even the most basic…

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Is Newsjacking for Content Marketing Frowned Upon?Published by James Parsons • Category: Content Marketing

Newsjacking is a relatively new trend in brand marketing. It’s mainly facilitated by the readily available immediate communications with Twitter, Facebook and other social media platforms. The question is, is it frowned upon?
The Intricacies of Newsjacking
The core idea behind newsjacking…

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Why Content Marketing Is the Best Investment You Can MakePublished by James Parsons • Category: Content Marketing

There are a variety of ways that you can market yourself and your company. Out of all of the tactics that you can use, content marketing may be the best way to invest your time and energy into building awareness for your company and its brand. Why is content marketing so important, and why is content mark…

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Does a Video Transcript Count as Duplicate Content?Published by James Parsons • Category: Content Marketing

One of the best ways to get your site, product or brand noticed is through a video. However, you also want people to understand your video and add in optimized content with a transcript. People often wonder if this counts as duplicate content. The simple truth is that video transcripts do not count as d…

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How Many Times Per Week Should You Blog?Published by James Parsons • Category: Content Marketing

Owning a blog is a great way to both improve sales and increase your popularity online. There are literally millions of blogs on a variety of different subjects. Some blogs are business-related while others are written by people who are simply talking about their everyday lives. If you own a blog, th…

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Everything You Need to Know About Hiring a Ghost WriterPublished by James Parsons • Category: Content Marketing

If you run a website and you follow the conventions of SEO and Internet Marketing, you have a blog. You need to keep that blog updated, but you don’t have the time. You don’t have the budget to pay an in-house writer to maintain your blog. What’s the solution? Ghost writing.
The proc…

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10 Things to Be Wary of When Accepting Guest Post ContributionsPublished by James Parsons • Category: Content Marketing

Guest posts have become a central part of most companies’ search engine optimization strategy over the past decade or so, but they’ve also come under attack from numerous executives at Google in recent months.
Matt Cutts, the leading mind behind Google’s implementation of se…

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The Most Effective Call to Actions for Your Blog ContentPublished by James Parsons • Category: Content Marketing

While it may make sense for many people looking to build brand and make a huge marketing impact, they often severely neglect or completely overlook the power of call to actions, or CTAs, on their blog.
Call to actions are incredibly effective, but only if properly designed and implemented. There are…

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