All posts in the "Content Marketing" category

5 Boring Blog Posts Styles You’re Probably Tired of ReadingPublished by James Parsons • Category: Content Marketing

It’s Google’s fault that the Internet is swamped with content. Everyone is told to write their blogs daily, no matter who they are, no matter what their niche. This leads to a lot of people blogging because they feel they can’t succeed if they don’t. It leads to a lot of people with voices procl…

Read more
Will Blog Posts Help My Site If They’re Not about My Business?Published by James Parsons • Category: Content Marketing

Current advice is to publish new content on your blog on as close to a daily basis as you can manage. Current wisdom is also to provide as much value to your users as possible. On the other hand, Google says if you’re publishing content unrelated to your business, your blog may falter in terms of SEO. Wh…

Read more
What Time of Day Should You Publish Your Blog Posts?Published by Kenny Novak • Category: Content Marketing

Believe it or not, the time of day you publish your content can have a large impact on the success of that content. Obviously, publishing something in the dead of night isn’t going to do you any favors. What about during the day? Is it better to publish in the morning than the evening?
How Often Should I…

Read more
How Long Does It Take for Google to Index My BlogPublished by Kenny Novak • Category: Content Marketing

Every single aspect of SEO, from link building to keyword optimization, is geared towards putting your site on the Google results pages and ranking it as highly as possible. None of that can happen without your site being indexed by Google. When you make a new site, it can be a frustrating wait for the s…

Read more
5 Ways You Can Take Advantage of NewsjackingPublished by James Parsons • Category: Content Marketing

Newsjacking is the new hot button keyword floating around in Internet marketing. Everyone is jumping on the bandwagon, and honestly, you should be no different. It’s a powerful way to use old techniques in a new way, if you have the ability. Don’t attempt it if you can’t do it properly, however…

Read more
The Right and Wrong Way to Use Affiliate Links in Blog PostsPublished by James Parsons • Category: Content Marketing

Affiliate marketing – the practice of using your platform to ferry traffic to another business, which then pays you – can be extremely lucrative, particularly for small business sites and personal bloggers. Affiliate marketing can earn thousands of dollars per month with even the most basic…

Read more
Is Newsjacking for Content Marketing Frowned Upon?Published by James Parsons • Category: Content Marketing

Newsjacking is a relatively new trend in brand marketing. It’s mainly facilitated by the readily available immediate communications with Twitter, Facebook and other social media platforms. The question is, is it frowned upon?
The Intricacies of Newsjacking
The core idea behind newsjacking…

Read more
Why Content Marketing Is the Best Investment You Can MakePublished by James Parsons • Category: Content Marketing

There are a variety of ways that you can market yourself and your company. Out of all of the tactics that you can use, content marketing may be the best way to invest your time and energy into building awareness for your company and its brand. Why is content marketing so important, and why is content mark…

Read more
Does a Video Transcript Count as Duplicate Content?Published by James Parsons • Category: Content Marketing

One of the best ways to get your site, product or brand noticed is through a video. However, you also want people to understand your video and add in optimized content with a transcript. People often wonder if this counts as duplicate content. The simple truth is that video transcripts do not count as d…

Read more
How Many Times Per Week Should You Blog?Published by James Parsons • Category: Content Marketing

Owning a blog is a great way to both improve sales and increase your popularity online. There are literally millions of blogs on a variety of different subjects. Some blogs are business-related while others are written by people who are simply talking about their everyday lives. If you own a blog, th…

Read more