All posts in the "Search Engine Optimization" category

Are There Any Good Blogging Alternatives to WordPress?Published by Kenny Novak • Category: Search Engine Optimization

WordPress has been adopted by many as something of an industry standard for blogging. It’s a robust platform with a well-documented way of doing things. It has thousands of plugins to use for any conceivable requirement. Themes are widely available and easy to set up.
Even so, there’s a sizable…

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15 Tools to Help You Become a PowerbloggerPublished by James Parsons • Category: Search Engine Optimization

There’s a lot more to blogging than just sitting down and writing a post. Even after you’ve set up a site, you have a lot of work to do for every post. Professional bloggers use a wide variety of tools to make their jobs, and their lives, easier. Here are fifteen excellent tools you can use, if they sui…

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5 Ways to Create a Lame Blog Post and How to Avoid ThemPublished by Kenny Novak • Category: Search Engine Optimization

Who cares about SEO? Who really wants to dig into content marketing and learn all those finicky little skills that will be obsolete in weeks when Google makes yet another change? Blog for yourself and stay true to your vision. You’ll gain a following and they’ll be entirely the people you want to h…

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Why is the Bounce Rate on My Blog so High?Published by Kenny Novak • Category: Search Engine Optimization

Bounce rate, as defined by Google is a measurement of the number of users who visit your blog and then leave after a single one of six different measurements occurs. These six measurements are all different forms of engagement. Though the six measurements – Pageviews, events, transactions, soci…

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Permanently Move Your Blog URL in Google WebmastersPublished by James Parsons • Category: Search Engine Optimization

There are plenty of good reasons to move your site. A domain name change as part of rebranding is one of the most common. Upgrading from HTTP to HTTPS is another; technically they’re different URLs, which Google needs to know. Moving a site is complex, but you can ease the process by telling Google ab…

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Is It Bad for SEO to Avoid Using Links in Blog Posts?Published by James Parsons • Category: Search Engine Optimization

Links are tricky to master. With Penguin, PageRank and search penalties involved, it’s hard to tell what to do. Do you include as many links as you can? Do you avoid linking out to maintain your PageRank for your important pages? Do you follow or nofollow your links? Sometimes it seems better to avoi…

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How to Use Google Analytics to Measure Your Blog HealthPublished by Kenny Novak • Category: Search Engine Optimization

Google Analytics can show you a lot of information about your site; so much that it can be daunting to know where to start. Some information seems innocuous but can be a very powerful reading of your site performance. Other tidbits look important but don’t actually tell you anything. What should yo…

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11 Simple Tricks to Improve the Readability of Your BlogPublished by James Parsons • Category: Search Engine Optimization

The web has spoiled us. More than ever, web users are an impatient and fickle lot. If you can’t provide value instantly, your readers are going to bounce. Readers skim, making the formatting of your post incredibly important. Of course, even though this is an intro paragraph, many readers have alr…

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5 Reasons Why You Should Delete Your WordPress TrackbacksPublished by Kenny Novak • Category: Search Engine Optimization

If you’re not a WordPress user, or you’re only just now getting into the platform and its details, you may have encountered the concept of trackbacks but have no idea what they are or how they work. Standard SEO advice is to delete or disable them, but why? What are they and why are they so dangerous?…

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Our 20 Tips to Grow Your Blog Into an Authority SitePublished by Kenny Novak • Category: Search Engine Optimization

Many bloggers dream of reaching a point where their blog is considered an authority in their niche. Where users point to them and say, now that’s a blog that knows what it’s talking about. Where growth happens easily and naturally, and where reputation lends itself to further growth. For many bl…

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