All posts in the "Search Engine Optimization" category

10 Ways You Might Be Writing Your Blog Articles IncorrectlyPublished by Kenny Novak • Category: Search Engine Optimization

Blogging isn’t quite as easy as it looks. Sure, you can register a free Blogger or WordPress.com site, set up a basic theme and go to town writing posts, but you’re not going to gain widespread success without being struck by digital lightning. There’s a lot of work that goes in to running a s…

Read more
Why You Should Always Use Copyscape on Guest Blog PostsPublished by James Parsons • Category: Search Engine Optimization

These days, you need content for your blog on a daily basis. One way to get a little more content, and a little more leeway to write your own content in a longer time frame, is to accept regular guest posts on your blog. You can even pay for guest posts, though you need to remember to nofollow any links inclu…

Read more
How to Repurpose Old Topics into Awesome New ArticlesPublished by James Parsons • Category: Search Engine Optimization

Over the life of your blog, you’re going to write about a wide range of subjects. Even so, with three, five, seven or more posts every week, you’re going to start running out of obvious topics. You’re even going to run low on niche topics with smaller audiences. Sooner or later, you’re going to…

Read more
How to Find Free Images to Use in Your Blog PostsPublished by James Parsons • Category: Search Engine Optimization

You’ve finished writing a blog post and you’re almost ready to publish. Your links are all formatted with quality anchor text. Your content analysis indicates it fits right in your niche and targets the keywords you were looking to hit. All you need are a few compelling graphics to make the p…

Read more
7 Things to Be Wary of With a Multi-Author BlogPublished by James Parsons • Category: Search Engine Optimization

One way to grow your blog, once you reach a certain critical mass, is to recruit other authors to your cause. You can’t handle the constant strain of writing to fulfill the needs of your audience, but you and another author working together can. Or, if you’ve reached a high level, you can sit back an…

Read more
Why Your Blog Isn’t Working and How to Improve ItPublished by James Parsons • Category: Search Engine Optimization

It’s not enough these days to just create a blog; everyone can do it so it isn’t special in any way. It’s just the new baseline. You need to really buckled down and put a lot of thought into your blog, both when you’re setting it up and when you’re running it from day to day.
Check your Domain
Your…

Read more
The Ultimate Checklist for Optimizing Your New Blog PostsPublished by Kenny Novak • Category: Search Engine Optimization

Sometimes you don’t need a detailed post about optimizing your title tags. All you need is a checklist of SEO factors for your posts, so you don’t forget anything in your rush to publish. Good news! This checklist should cover everything you can control on a post level to optimize each post for max…

Read more
How to Create a Perfect Outline for a Blog ArticlePublished by James Parsons • Category: Search Engine Optimization

Very rarely does a blog writer spin out a post without some form of outline or structure planned beforehand. How much outline, how much structure, depends on the writer and their personal process. Some people write down a couple of subheadings and general points, while others like to go the whole nin…

Read more
8 Grammar Checkers to Proofread Your Next Blog PostPublished by Kenny Novak • Category: Search Engine Optimization

Regular daily blogging means writing five or more 1,000+ word pieces about a wide array of topics; and that is just for one blog. That’s a lot of writing. With that much writing, mistakes are bound to slip in. You won’t catch everything in your proofreading phase. Sometimes it’s even an amazing…

Read more
Does Having Multiple Authors on Your Blog Benefit Rankings?Published by James Parsons • Category: Search Engine Optimization

By default, when you set up a blog, you have one author account. This account, typically the admin, is the name under which every post is published. For most business blogs and single-author sites, this sort of setup is fine. Change the name of the admin account and give it a display name for security pu…

Read more