All posts in the "Search Engine Optimization" category

Does Having Multiple Authors on Your Blog Benefit Rankings?Published by James Parsons • Category: Search Engine Optimization

By default, when you set up a blog, you have one author account. This account, typically the admin, is the name under which every post is published. For most business blogs and single-author sites, this sort of setup is fine. Change the name of the admin account and give it a display name for security pu…

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Why Selling Links on Your Blog Will Land You in TroublePublished by Kenny Novak • Category: Search Engine Optimization

Google uses links for a huge part of the basis of search. Links are one of the primary ways the search engine discovers and indexes new content. A link from an indexed site to a new site is a highway allowing Google – and search traffic – to find that new site. Links, through a calculation of the author…

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Why Businesses Don’t Benefit Much from Using Free Blog SitesPublished by James Parsons • Category: Search Engine Optimization

You’re a business. You’re setting up a website and you’re reading up on all of this SEO stuff. You’ve learned one thing; you pretty much need a blog if you want to compete. A good blog does everything; it brings in users, it provides valuable information to make you look like a trusted source, i…

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How to Discover and Define Your Blogging StylePublished by James Parsons • Category: Search Engine Optimization

When you’re first getting into blogging, chances are you’ll search around the Internet for advice. You’ll find plenty, on all sorts of topics, from the technical side to the use of images and the content of a popular blog post. You’ll also see a lot about developing your own style, and how imp…

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Tricks to Increase Guest Posts on Your WebsitePublished by Kenny Novak • Category: Search Engine Optimization

Guest posting may not be as effective now as it has been in the past. Its power for SEO has largely been diminished by the sheer number of people trying to use the technique for search benefit. It still holds some power – a guest post link is still a link, followed or not – but it’s real benefit lies in…

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Should I Enable or Disable Comments on My Blog?Published by James Parsons • Category: Search Engine Optimization

Blog post commenting is a contentious issue. Some extremely high profile blogs have disabled comments or have never allowed them in the first place. Their traffic hasn’t seemed to diminish. On the other hand, plenty of incredibly successful blogs allow comments and foster detailed discussion…

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A Complete Checklist to an SEO Friendly BlogPublished by James Parsons • Category: Search Engine Optimization

The Internet is full of in-depth resources on SEO, and that’s all good. You’ve probably ready plenty of them. When it comes time to putting them into action, though, it’s all too easy to let some parts slip your mind. Rather than let that happen, consider this checklist.
Before Launch

Pick an ea…

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7 Steps to Recover from a Panda 4.0 PenaltyPublished by James Parsons • Category: Search Engine Optimization

Google’s Panda can be a harsh penalty to wake up to, and it’s not a gradual decline. It’s like a light switch flipped by the Google gods; one day you’re sitting in the top three, the next day you’re nowhere to be found. The initial traffic drop can be devastating, and if you let it go on too long,…

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6 WordPress Plugins to Improve Your Blog Post RankingsPublished by Kenny Novak • Category: Search Engine Optimization

WordPress is the most popular, most common blogging platform out there. There are a few reasons for that. It was created right when blogging was exploding in popularity. It offered – and still offers – a robust platform with free hosting or a totally customizable suite for your own hosting. It ma…

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Why Aren’t My Blog Posts Showing up in Google?Published by Kenny Novak • Category: Search Engine Optimization

You’ve written an amazing post. You’ve proofread it, you’ve fact checked it and you’ve filled it with awesome links to authoritative sources. You’ve got it all set up for publication on your blog, complete with interesting images and a catchy title. You hit publish and you walk away, job…

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