All posts in the "Search Engine Optimization" category

The Ultimate Guide to Hiring a Freelance WriterPublished by James Parsons • Category: Search Engine Optimization

It’s a little discussed fact among bloggers that often times the content you “write” isn’t written by you at all. Ghostwriters are a common and essential part of the blogging economy. Some bloggers provide all of the content and just want it to be written by someone with more facility with wo…

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14 of the Most Common Blogging Mistakes Webmasters MakePublished by Kenny Novak • Category: Search Engine Optimization

Blogging is easy, but it’s also difficult. All you need to do is register a free WordPress or Blogger site and start writing. Yet, if you want to be successful, there’s so much more you need to consider.
1. Using Unsecured Tools
There are a number of security issues with blogging, particularly whe…

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Using a Free Blogging Service Versus a Custom WordPress BlogPublished by James Parsons • Category: Search Engine Optimization

When you’re setting up a blog, it can be very tempting to use one of the many free blogging solutions available. If you’re choosing to pay for one, on the other hand, the vast majority of users prefer WordPress. It makes the question easy; do you go with WordPress, or do you go with a free option?
Avai…

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How Regular Blogging Can Impact Your Organic RankingsPublished by Kenny Novak • Category: Search Engine Optimization

Blogging regularly, on a schedule, sets you up for online success. It works in a number of ways. Blogging gives you more content on your blog.
This one is obvious. More content is beneficial, as long as that content is at least related to your industry and your niche. Completely unrelated content does…

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Why Spinning Articles Doesn’t Work and Never HasPublished by Kenny Novak • Category: Search Engine Optimization

Article spinning is something of a boogeyman with bloggers. White hats insist it’s more effort than it’s worth. Gray hats say it can be used legitimately, and black hats will put their faith in a tool before a contractor any day. In fact, we can go one step further. Article spinning does not wo…

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How to Use Heatmaps to Improve Your Website’s User ExperiencePublished by James Parsons • Category: Search Engine Optimization

How do you keep your site optimized to encourage user experience? You need to continually make changes to your site design to improve it for your users. In order to do that, you need to know where they go when they visit, what they do and how they react. What parts of your site are the most clicked and which…

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How to Use Copyscape to Avoid Future Google PenaltiesPublished by James Parsons • Category: Search Engine Optimization

When the original Panda update hit, sites everywhere bemoaned the events that led to their penalties. Among the many faults that Google targeted, copied content was perhaps the most important. Copied content, even syndicated content or product entries with too much similarity, earned sites a he…

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5 Tricks to Get More Authors on Your BlogPublished by James Parsons • Category: Search Engine Optimization

Having a blog is beneficial in a million ways, large and small. From SEO to audience gathering to building a society, a blog is the foundation of a powerful online presence. Within a blog, power comes from content. Content needs to be published regularly or the blog loses traction and devotion. Blogg…

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Why You Shouldn’t Focus on Keyword Density in Blog PostsPublished by James Parsons • Category: Search Engine Optimization

In the past, one of the primary tasks for SEO was keyword research. Before you wrote a single piece of content, launched a website, picked a domain or even named a business, you would have to perform keyword research. You would need to scour the existing market for other sites targeting the keyword you…

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Matt Cutts Says Small Sites Can Outrank Authority SitesPublished by James Parsons • Category: Search Engine Optimization

From a small business perspective, SEO seems like a losing game. You can maximize your influence in a niche, but your money only goes so far. A big company, one of the multinational competitors only vaguely attached to your niche, still has the budget to drown out your meager investment. Why bother wi…

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