All posts in the "Search Engine Optimization" category

Why You Shouldn’t Focus on Keyword Density in Blog PostsPublished by James Parsons • Search Engine Optimization • Published May 13, 2014

In the past, one of the primary tasks for SEO was keyword research. Before you wrote a single piece of content, launched a website, picked a domain or even named a business, you would have to perform keyword research. You would need to scour the existing market for other sites targeting the keyword you…

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Matt Cutts Says Small Sites Can Outrank Authority SitesPublished by James Parsons • Search Engine Optimization • Published May 12, 2014

From a small business perspective, SEO seems like a losing game. You can maximize your influence in a niche, but your money only goes so far. A big company, one of the multinational competitors only vaguely attached to your niche, still has the budget to drown out your meager investment. Why bother wi…

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Is Regular Blogging worth the Time and Investment?Published by James Parsons • Search Engine Optimization • Published May 11, 2014

Time and again, you hear the advice; you need a blog. You need to update your blog. How often should you update? Once a week, three times each week, every weekday, every day, multiple times every day? There are successful blogs that post once each week. There are equally successful blogs that run multi…

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How to Get Inspiration for Your Next Blog PostPublished by James Parsons • Search Engine Optimization • Published May 9, 2014

To many, the hardest part of establishing a regular blog is coming up with the concepts for new posts on a regular basis. When you’re writing a new post every three, five or seven days, it’s easy to burn through even a large backlog of titles and concepts, particularly if you operate more t…

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How to Get a Custom WordPress Blog for Less than $1000Published by James Parsons • Search Engine Optimization • Published May 8, 2014

WordPress is a fantastic platform for starting out a website. It works for a blog, ecommerce site or nearly any other purpose you may have. With themes and plugins, you can do virtually anything with a WordPress foundation. There’s just one problem.

The Problem with WordPress
WordPress is su…

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10 Common Examples of Bad Blog Post TitlesPublished by James Parsons • Search Engine Optimization • Published May 7, 2014

The title of your blog post is the first thing a user sees when they visit your site. On social media sites, sometimes it is all they see. With Google search results, they get a fragment of your intro, but largely judge based on the title. Even on your blog, most of the actual article is hidden behin…

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Eight Types of Plugins That Make Writing WordPress Posts EasierPublished by James Parsons • Search Engine Optimization • Published May 6, 2014

Blogging exploded into the online scene in the late 1990s and has shown, thus far, no signs of decreasing. In fact, everything about blogging indicates it is increasing at a phenomenal rate and will continue this growth for years to come. The latest figure suggests there are over 152 million blogs on…

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What Is the Best Permalink Structure to Use in WordPress?Published by James Parsons • Search Engine Optimization • Published May 4, 2014

WordPress demands permalink structure to link URL to a blog post or article page. Permalinks are essential to ensure that a page does not change over time. Useful for search engine optimization (SEO) of digital advertising content, permalinks are the type of hidden leverage that companies seek to…

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How to Optimize Your New Blog Posts for Search EnginesPublished by James Parsons • Search Engine Optimization • Published May 3, 2014

If you have a blog or an interest in starting one, you likely agree that you want to reach as many people as possible. The great news is that there are many ways to optimize your blog for search engine ratings. Even better, many of these techniques are easy and natural to implement.

Start With Your Main Co…

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5 Types of Websites That Can Be Harmful to Link ToPublished by James Parsons • Search Engine Optimization • Published April 30, 2014

Adding outbound links to your blog or website is a great way to offer more information to your readers without bogging them down in a wall of text. However, some types of websites can spell doom for your content by undermining your credibility, insulting or offending your readers or frustrating woul…

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