All posts in the "Social Media" category

Buffer vs Hootsuite: Comparing Cost and EffectivenessPublished by Kenny Novak • Category: Social Media

Buffer and Hootsuite are both compelling, high-profile platforms that link into your social media accounts and help you manage them across numerous sites and profiles. They allow you to streamline your management and collaborate with teams, should you desire. They have similar price points, si…

Read more
The 5 Best WordPress Share Counter PluginsPublished by James Parsons • Category: Social Media

Remember the days of the hit counter? Back then, it seemed like every site would have a little number in their footer, showcasing how many people had visited their site over the previous years. The number was basically meaningless, of course. It was just an incremented graphic that rolled up each tim…

Read more
Our Favorite Onlywire Alternatives for BlogsPublished by Kenny Novak • Category: Social Media

Onlywire is an interesting program. It’s a social automation tool that hooks into your blog. You configure it and, whenever you post a blog update, it generates posts on various social networks automatically. The idea, of course, is to streamline the process of sharing your posts on social media…

Read more
How to Use “Social Media Auto Publish” for WordPressPublished by Kenny Novak • Category: Social Media

The power of WordPress comes not from the platform itself, but from the thousands of extensions and plugins available to make it better. One such plugin is Social Media Auto Publish, one of my favorites.
What it Does
With a name like Social Media Auto Publish, you might assume that the plugin allows yo…

Read more
How to Suavely Encourage Sharing of Your Blog PostsPublished by Kenny Novak • Category: Social Media

A huge part of modern day success in blogging comes from your users. It’s not all about the content you write; it’s about who sees that content. There’s only so much you can do on your own, posting your content on social media and sharing it around. The rest is up to your users, how they read and shar…

Read more
How to Make Your Blog Optimized for Social MediaPublished by James Parsons • Category: Social Media

Every social media site is different. They all work in their own peculiar ways. There’s no standard to format a single post to best fit all of them. Unfortunately, you just have to keep the standards and habits of each in mind as you write or edit posts. For each post, you can optimize the post, the soci…

Read more
A Marketer’s Guide to Increasing Social Shares on Your PostsPublished by James Parsons • Category: Social Media

Inevitably, there’s a certain disconnect between the goals and ideals of a blogger and a marketer. As a blogger, you just want to get your voice heard on the Internet at large. As a marketer, you want to promote your posts, grow an audience and, in most cases, sell a product or service. Fortunately, t…

Read more
5 Ways to Use Twitter to Promote Your Blog PostsPublished by Kenny Novak • Category: Social Media

You wrote a new post and it’s time to give it a little promotion. Push it in the right direction. Get it in the inboxes and under the noses of the people who care to read it. You can put it in your email newsletter, you can publish a post about it on Facebook and you can submit it to Google+. All of this helps,…

Read more
How Social Signals Can Help You Acquire Organic BacklinksPublished by Kenny Novak • Category: Social Media

Social signals are incredibly helpful to SEO, business growth and blog exposure. The search engines do not directly measure such social signals – they have no direct bearing on Google’s algorithm – they are nevertheless important. Their primary importance, in fact, is in how they can help y…

Read more
How to Tell Which Comments Are Spam and Which Are RealPublished by James Parsons • Category: Social Media

Every blog receives spam comments. Unless you have no comments section, your blog will be found by a spambot or a manual spammer. Some spam comments are easy to identify and remove; the ones with blatant word filter workarounds, links to dead sites or blatantly promotional, unrelated comments all h…

Read more