The Ultimate Guide to Hiring a Freelance WriterPublished by James Parsons • Category: Search Engine Optimization

It’s a little discussed fact among bloggers that often times the content you “write” isn’t written by you at all. Ghostwriters are a common and essential part of the blogging economy. Some bloggers provide all of the content and just want it to be written by someone with more facility with wo…

Read more
How Panda 4.0 Will Affect Your Content Marketing EffortsPublished by Kenny Novak • Category: Content Marketing

What is the most ferocious animal on the planet? The answer likely depends on your point of view. If you’re a mailman, it might be a Doberman. If you’re an African tribesman, it may be the hippo, elephant or lion. If you’re a content marketer, it’s almost definitely the Panda.
Google’s Pand…

Read more
Can Changing Your Blog Posting Frequency Hurt Your Rankings?Published by Kenny Novak • Category: Content Marketing

Let’s get right to the core of the question here. On SEO blogs throughout the Internet, everyone recommends 4-7 posts per week on average. Some say post as often as you can, even if it means two or three per day. Others say post as often as you have the content to support, even if it’s just once a week. T…

Read more
14 of the Most Common Blogging Mistakes Webmasters MakePublished by Kenny Novak • Category: Search Engine Optimization

Blogging is easy, but it’s also difficult. All you need to do is register a free WordPress or Blogger site and start writing. Yet, if you want to be successful, there’s so much more you need to consider.
1. Using Unsecured Tools
There are a number of security issues with blogging, particularly whe…

Read more
5 Boring Blog Posts Styles You’re Probably Tired of ReadingPublished by James Parsons • Category: Content Marketing

It’s Google’s fault that the Internet is swamped with content. Everyone is told to write their blogs daily, no matter who they are, no matter what their niche. This leads to a lot of people blogging because they feel they can’t succeed if they don’t. It leads to a lot of people with voices procl…

Read more
Will Blog Posts Help My Site If They’re Not about My Business?Published by James Parsons • Category: Content Marketing

Current advice is to publish new content on your blog on as close to a daily basis as you can manage. Current wisdom is also to provide as much value to your users as possible. On the other hand, Google says if you’re publishing content unrelated to your business, your blog may falter in terms of SEO. Wh…

Read more
What Time of Day Should You Publish Your Blog Posts?Published by Kenny Novak • Category: Content Marketing

Believe it or not, the time of day you publish your content can have a large impact on the success of that content. Obviously, publishing something in the dead of night isn’t going to do you any favors. What about during the day? Is it better to publish in the morning than the evening?
How Often Should I…

Read more
Using a Free Blogging Service Versus a Custom WordPress BlogPublished by James Parsons • Category: Search Engine Optimization

When you’re setting up a blog, it can be very tempting to use one of the many free blogging solutions available. If you’re choosing to pay for one, on the other hand, the vast majority of users prefer WordPress. It makes the question easy; do you go with WordPress, or do you go with a free option?
Avai…

Read more
How Social Signals Can Help You Acquire Organic BacklinksPublished by Kenny Novak • Category: Social Media

Social signals are incredibly helpful to SEO, business growth and blog exposure. The search engines do not directly measure such social signals – they have no direct bearing on Google’s algorithm – they are nevertheless important. Their primary importance, in fact, is in how they can help y…

Read more
How Regular Blogging Can Impact Your Organic RankingsPublished by Kenny Novak • Category: Search Engine Optimization

Blogging regularly, on a schedule, sets you up for online success. It works in a number of ways. Blogging gives you more content on your blog.
This one is obvious. More content is beneficial, as long as that content is at least related to your industry and your niche. Completely unrelated content does…

Read more