How Social Signals Can Help You Acquire Organic BacklinksPublished by Kenny Novak • Category: Social Media

Social signals are incredibly helpful to SEO, business growth and blog exposure. The search engines do not directly measure such social signals – they have no direct bearing on Google’s algorithm – they are nevertheless important. Their primary importance, in fact, is in how they can help y…

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How Regular Blogging Can Impact Your Organic RankingsPublished by Kenny Novak • Category: Search Engine Optimization

Blogging regularly, on a schedule, sets you up for online success. It works in a number of ways. Blogging gives you more content on your blog.
This one is obvious. More content is beneficial, as long as that content is at least related to your industry and your niche. Completely unrelated content does…

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How Long Does It Take for Google to Index My BlogPublished by Kenny Novak • Category: Content Marketing

Every single aspect of SEO, from link building to keyword optimization, is geared towards putting your site on the Google results pages and ranking it as highly as possible. None of that can happen without your site being indexed by Google. When you make a new site, it can be a frustrating wait for the s…

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5 Ways You Can Take Advantage of NewsjackingPublished by James Parsons • Category: Content Marketing

Newsjacking is the new hot button keyword floating around in Internet marketing. Everyone is jumping on the bandwagon, and honestly, you should be no different. It’s a powerful way to use old techniques in a new way, if you have the ability. Don’t attempt it if you can’t do it properly, however…

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Why Spinning Articles Doesn’t Work and Never HasPublished by Kenny Novak • Category: Search Engine Optimization

Article spinning is something of a boogeyman with bloggers. White hats insist it’s more effort than it’s worth. Gray hats say it can be used legitimately, and black hats will put their faith in a tool before a contractor any day. In fact, we can go one step further. Article spinning does not wo…

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The Right and Wrong Way to Use Affiliate Links in Blog PostsPublished by James Parsons • Category: Content Marketing

Affiliate marketing – the practice of using your platform to ferry traffic to another business, which then pays you – can be extremely lucrative, particularly for small business sites and personal bloggers. Affiliate marketing can earn thousands of dollars per month with even the most basic…

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How to Use Heatmaps to Improve Your Website’s User ExperiencePublished by James Parsons • Category: Search Engine Optimization

How do you keep your site optimized to encourage user experience? You need to continually make changes to your site design to improve it for your users. In order to do that, you need to know where they go when they visit, what they do and how they react. What parts of your site are the most clicked and which…

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How to Use Copyscape to Avoid Future Google PenaltiesPublished by James Parsons • Category: Search Engine Optimization

When the original Panda update hit, sites everywhere bemoaned the events that led to their penalties. Among the many faults that Google targeted, copied content was perhaps the most important. Copied content, even syndicated content or product entries with too much similarity, earned sites a he…

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How to Tell Which Comments Are Spam and Which Are RealPublished by James Parsons • Category: Social Media

Every blog receives spam comments. Unless you have no comments section, your blog will be found by a spambot or a manual spammer. Some spam comments are easy to identify and remove; the ones with blatant word filter workarounds, links to dead sites or blatantly promotional, unrelated comments all h…

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Tricks to Get More Shares on Your Facebook PostsPublished by James Parsons • Category: Social Media

As you likely already know, Facebook recently made changes to the way fan page visitors interact with content. Any user, including those who are not fans of a page, are now able to comment, like, and share content on fan pages as well as post directly on fan page walls themselves. Put simply, Facebook u…

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