The Right and Wrong Way to Use Affiliate Links in Blog PostsPublished by James Parsons • Category: Content Marketing

Affiliate marketing – the practice of using your platform to ferry traffic to another business, which then pays you – can be extremely lucrative, particularly for small business sites and personal bloggers. Affiliate marketing can earn thousands of dollars per month with even the most basic…

Read more
How to Use Heatmaps to Improve Your Website’s User ExperiencePublished by James Parsons • Category: Search Engine Optimization

How do you keep your site optimized to encourage user experience? You need to continually make changes to your site design to improve it for your users. In order to do that, you need to know where they go when they visit, what they do and how they react. What parts of your site are the most clicked and which…

Read more
How to Use Copyscape to Avoid Future Google PenaltiesPublished by James Parsons • Category: Search Engine Optimization

When the original Panda update hit, sites everywhere bemoaned the events that led to their penalties. Among the many faults that Google targeted, copied content was perhaps the most important. Copied content, even syndicated content or product entries with too much similarity, earned sites a he…

Read more
How to Tell Which Comments Are Spam and Which Are RealPublished by James Parsons • Category: Social Media

Every blog receives spam comments. Unless you have no comments section, your blog will be found by a spambot or a manual spammer. Some spam comments are easy to identify and remove; the ones with blatant word filter workarounds, links to dead sites or blatantly promotional, unrelated comments all h…

Read more
Tricks to Get More Shares on Your Facebook PostsPublished by James Parsons • Category: Social Media

As you likely already know, Facebook recently made changes to the way fan page visitors interact with content. Any user, including those who are not fans of a page, are now able to comment, like, and share content on fan pages as well as post directly on fan page walls themselves. Put simply, Facebook u…

Read more
5 Tricks to Get More Authors on Your BlogPublished by James Parsons • Category: Search Engine Optimization

Having a blog is beneficial in a million ways, large and small. From SEO to audience gathering to building a society, a blog is the foundation of a powerful online presence. Within a blog, power comes from content. Content needs to be published regularly or the blog loses traction and devotion. Blogg…

Read more
Why You Shouldn’t Focus on Keyword Density in Blog PostsPublished by James Parsons • Category: Search Engine Optimization

In the past, one of the primary tasks for SEO was keyword research. Before you wrote a single piece of content, launched a website, picked a domain or even named a business, you would have to perform keyword research. You would need to scour the existing market for other sites targeting the keyword you…

Read more
Matt Cutts Says Small Sites Can Outrank Authority SitesPublished by James Parsons • Category: Search Engine Optimization

From a small business perspective, SEO seems like a losing game. You can maximize your influence in a niche, but your money only goes so far. A big company, one of the multinational competitors only vaguely attached to your niche, still has the budget to drown out your meager investment. Why bother wi…

Read more
Is Regular Blogging worth the Time and Investment?Published by James Parsons • Category: Search Engine Optimization

Time and again, you hear the advice; you need a blog. You need to update your blog. How often should you update? Once a week, three times each week, every weekday, every day, multiple times every day? There are successful blogs that post once each week. There are equally successful blogs that run multi…

Read more
Is Newsjacking for Content Marketing Frowned Upon?Published by James Parsons • Category: Content Marketing

Newsjacking is a relatively new trend in brand marketing. It’s mainly facilitated by the readily available immediate communications with Twitter, Facebook and other social media platforms. The question is, is it frowned upon?
The Intricacies of Newsjacking
The core idea behind newsjacking…

Read more