There’s one school of thought that tells you that the vast majority of people visiting your landing page don’t read anything below the fold.…
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5 min read
There is much debate about which is better, SEO or PPC. As with most things in the world of digital marketing, the answer isn’t…
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5 min read
Let’s start things off with a little education! These links all lead to specific guides on high-profile sites, all of which are designed to…
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11 min read
For the last several years, Google has been pushing harder and harder for an Internet based on content and quality, not links and keywords.…
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6 min read
One common piece of SEO advice is to make your site faster. Typically, a faster site speed is associated with a higher SEO rank.…
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5 min read
PBNs are a controversial technique espoused by black and gray hat marketers, but condemned by Google. Like all such strategies, they can work -…
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7 min read
Tools and Features SEMRush starts out as a simple web search, but there’s a lot more to it than just a web app. You…
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9 min read
What Are Negative Keywords? What, exactly, are negative keywords, how do they work, and why should you use them? It’s all pretty simple. Negative…
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11 min read
Content curation - the art of posting content from other people in addition to your own - has been a viable strategy for well…
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5 min read
A few years ago, Google was king with the metric everyone wanted to monitor and improve. That metric was PageRank, and it was as…
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12 min read
