In the world of social sharing buttons, there are dozens of different plugins out there, if not hundreds of viable options. I personally tend to prefer the big guns of Social Warfare, but I acknowledge that they aren’t ideal for everyone. As such, I’ve decided to review and compare thre…

As far as you can tell, you’ve done everything right. You wrote a new blog post. It’s lengthy, it’s authoritative, it’s well-written and proofread. You’ve included a bunch of links to authoritative sources. You’ve included compelling images. It’…

As a blogger, you may have heard of something called your EAT score. This score is part of a Google core algorithm update they released back in August of 2018.
If you haven’t heard of EAT before now, there are two plausible reasons. The first is that you simply missed the news. The second is that yo…

When you publish a blog post and it gets three shares on Facebook, seven on Twitter, and another two on Pinterest, is that good or bad? How does it compare to other posts you’ve published? How does it add to your overall total?
If you don’t have an accurate count of social shares, you just do…

You’ve got your storefront set up. You’ve got a blog up and running, and you’ve been posting to it regularly. You’re seeing traffic coming in, and you’re ranking in the top few results on Google’s search for your keywords. You’ve even had some success…

A Shopify blog is basically just like any other blog on the web. You have your core theme, you have your navigation, you have your blog post content, and you have an array of different widgets you can use to improve and expand functionality.
All you need to do is get it to work for you. The trick, here, is th…

Email automation is a tricky thing. If you do it right, you’re engaging your subscribers, you’re referring traffic to your blog or storefront, you’re gaining new social media followers, and you’re keeping your audience in the loop. Done poorly, and you’re flagg…

Did you know that there is likely a ton of traffic coming to your blog that simply has nowhere to go? People who arrive at a broken link, people who mistype a URL, people who try to go to a page that moved or no longer exists; all of this traffic ends up on the familiar, dreaded, 404 page.
The 404 page is part of…

Duplicate content has long been a boogeyman for marketers, ever since the apocalypse that was the Panda updates in 2011. For nearly a decade now, people have lived in fear of duplicate content and its ability to destroy the search ranking of a site.
There are a lot of misconceptions about what is and is…

The term “low-hanging fruit” comes literally from fruit. Fruit trees get pretty big, and the easiest fruit to reach is the fruit that hangs low enough to be within your grasp. It’s easy stuff to get, you only have to put in the effort of reaching up and grabbing it. You don’t h…