25 Ways to Convert Your Blog Post Traffic into Sales Published by Drew HendricksMonetization • Posted January 5, 2022

You’ve got your storefront set up. You’ve got a blog up and running, and you’ve been posting to it regularly. You’re seeing traffic coming in, and you’re ranking in the top few results on Google’s search for your keywords. You’ve even had some success…

Read more
Is It Safe to Repost Blog Posts on Your Blog? Published by Kenny NovakContent Marketing • Posted January 4, 2022

As you run a blog, you accumulate content. Content stacks up day after day, week after week, year after year. Eventually, even a small, casual site can have hundreds or even thousands of old blog posts.
The cruel fact of the internet is that, in most cases, most older content is simply worthless. Think…

Read more
15 Tricks to Improve the Rankings of Your Blog Posts Published by Drew HendricksContent Marketing • Posted January 3, 2022

The entire point of marketing is to get more eyes on your product and more money in the bank, and one of the best ways to do that is with organic search engine marketing. Having your website show up on the Google search results – and the other search engines as well – is going to give you a bette…

Read more
15 Ways to Improve Your Blog’s E-A-T Score Published by James ParsonsContent Marketing • Posted June 2, 2021

As a blogger, you may have heard of something called your EAT score. This score is part of a Google core algorithm update they released back in August of 2018.
If you haven’t heard of EAT before now, there are two plausible reasons. The first is that you simply missed the news. The second is that yo…

Read more
List of WordPress Caching Plugins, Reviewed and Ranked Published by James ParsonsContent Marketing • Posted December 2, 2019

Under normal website operation, when a user wants to visit one of your pages, they have their computer or phone send a request to your domain. The request is forwarded to your web host, which directs it to the appropriate server to reply with data. This is, of course, vastly simplified, but it’s…

Read more
AddToAny vs AddThis vs ShareThis: What is The Best Plugin? Published by Drew HendricksResources • Posted November 3, 2019

In the world of social sharing buttons, there are dozens of different plugins out there, if not hundreds of viable options. I personally tend to prefer the big guns of Social Warfare, but I acknowledge that they aren’t ideal for everyone. As such, I’ve decided to review and compare thre…

Read more
Why Aren’t My Blog Posts Showing up in Google? Published by Kenny NovakSearch Engine Optimization • Posted October 25, 2019

As far as you can tell, you’ve done everything right. You wrote a new blog post. It’s lengthy, it’s authoritative, it’s well-written and proofread. You’ve included a bunch of links to authoritative sources. You’ve included compelling images. It’…

Read more
15 Ways to Include Calls to Action on Your Shopify Blog Published by Kenny NovakMonetization • Posted September 11, 2019

A Shopify blog is basically just like any other blog on the web. You have your core theme, you have your navigation, you have your blog post content, and you have an array of different widgets you can use to improve and expand functionality.
All you need to do is get it to work for you. The trick, here, is th…

Read more
How to Automate Emails to Your Blog Subscribers Published by James ParsonsContent Marketing • Posted September 4, 2019

Email automation is a tricky thing. If you do it right, you’re engaging your subscribers, you’re referring traffic to your blog or storefront, you’re gaining new social media followers, and you’re keeping your audience in the loop. Done poorly, and you’re flagg…

Read more
Should You Redirect 404 Page Errors on Your Blog? Published by Drew HendricksSearch Engine Optimization • Posted August 30, 2019

Did you know that there is likely a ton of traffic coming to your blog that simply has nowhere to go? People who arrive at a broken link, people who mistype a URL, people who try to go to a page that moved or no longer exists; all of this traffic ends up on the familiar, dreaded, 404 page.
The 404 page is part of…

Read more