The heading tags in HTML are one of the most often misunderstood and misused elements of content marketing on the web. I would venture to guess that a lot of you out there either don’t use them, use them incorrectly, or are only using them correctly accidentally, without understanding why they…
The entire point of marketing is to get more eyes on your product and more money in the bank, and one of the best ways to do that is with organic search engine marketing. Having your website show up on the Google search results – and the other search engines as well – is going to give you a better reputat…
I’m guilty of often referring to blogging and content marketing as interchangeable terms. I’ve used one when I’m talking about the other often enough. There’s a real difference between them, though, so it’s a topic worth talking about.
The Grand Pyramid
In a way,…
One of the primary benefits that Pinterest has over other social networks is the ability to add Pinterest “pin this” buttons to the images in your blog posts. Since all of your blog posts are going to have images, it’s just one additional call to action.
The best part of these pin button…
Atom? RSS? What’s all this then? In the realm of feeds, these are the two prevailing standards, and as such, they’re both competing for sections of your audience. You can go with one or the other, but why not both? If your site already generates an Atom feed, you can convert that into an RSS…
You’ve used a site with an infinite scroll plugin before. Have you realized it? Can you name one? Here are a few:
Facebook
Twitter
Instagram
As well as a lot of blogs, some news sites, many other social networks, and more. Infinite scrolling is a way to present information in a cohesive way, with…
It’s not news to say that Google is pushing heavily towards a mobile internet. They’ve seen the writing on the wall. Over 50% of web usage takes place on mobile devices now, with the number actually closer to 60% these days. If you don’t have a mobile-accessible website, you̵…
Blogging for business is an essential way to build and grow a presence in the digital age, but all too often businesses put it on the back burner. After all, it’s a long and slow technique, one that can take years before it brings any solid return on the investment. It’s easy to decide it isn…
There are two major powerhouses in the world of blogging. One is the marketing blogger niche, the people who analyze the trends, who set the stage, who push forward and explore the unknown every day.
The other is the mommy blogger niche. These are the bloggers who truly put all the advice into practice…
Medium is a fantastic platform for a lot of bloggers. It lacks some of the benefits of having your own domain, controlling your own hosting, and running your own version of WordPress, but it more than makes up for those with the audience and exposure it can bring to the table. On top of that, you can make s…