eBooks are a time-honored marketing technique. You can take good blog posts and expand them into good books, give them away to boost your mailing list, and sell others on Amazon and the like. It’s a great way to expand your influence and build some passive income.

One of the hardest parts of an eBook is not actually the content. After all, you’re used to creating content for your site. Instead, it’s the design. A cover and a compelling internal design will make your eBooks and other publications stand out that much more.

Now, when you’re making an eBook, you have three options for design. You can do it yourself, which is time consuming and might produce sub-par results if you’re not an experienced designer. You can hire an experienced designer, but that costs money, potentially more than what your expected returns on the book will be. Or, of course, you can use a free template.

The downside to using templates is that, well, they’re templates. People who do a lot of eBook reading might start to recognize templates, and will notice when you’re using one. Will that impact their opinion of your book, your content, or your brand? Maybe. It depends entirely on what their opinions are on template use. Some people won’t care or notice. Some people won’t let it change their outlook. And, yes, some few will look down on you for not using a custom design, but those people tend to find flaws everywhere.

Key Takeaways

  • eBooks help marketers grow mailing lists, expand influence, and generate passive income by repurposing existing blog content.
  • Designers have three options: DIY, hire a designer, or use free templates - each with distinct cost and quality tradeoffs.
  • HubSpot offers the most comprehensive free resource, with 36 templates across PowerPoint, Google Slides, and InDesign formats.
  • Canva is a highly recommended template engine covering eBooks and more, with free and paid elements available.
  • Paid templates from sources like Creative Market and BookDesigner can be worthwhile investments for higher-quality, distinctive designs.

Free Templates

Free eBook templates available for download

Templates are big online. Plenty of other blogs have created their own template lists. So, rather than create a template list for you, I’m going to create a list of lists. Consider this the ultimate masterlist of eBook templates. Additionally, if you have a list of eBook templates (that isn’t just pulled from these other lists) let me know and I’ll add it.

Free eBook Templates from HubSpot - HubSpot offers a substantial selection of eBook templates - 36 in total - making this one of the most comprehensive free template resources available. Their templates cover 6 distinct eBook designs, each available in PowerPoint, Google Slides, and InDesign formats, giving you 18 ready-to-use files across those three platforms alone. They include templates for covers, title pages, content layouts, tables of contents, and everything else you’d need for your books. It’s a well-considered combination of graphic design and publication layout, with customizable text to add and adapt for your books.

This selection of eBook templates is one of HubSpot’s primary mailing list building offers, which means they want a handful of personal information in exchange for the download. Name, email, phone, website, company name, and some company demographics all help them file your information away as part of their audience. You don’t have to sign up for their blog, you can unsubscribe from their mailing list, and you can even use burner information if you really want. I would say the templates are worth it, though.

Free eBook Templates from Convertful - Convertful offers a handy selection pack of eBook templates broken down into four distinct styles: 101 life hacks, case studies, how-to guides, and ultimate guides. All of them are editable using PowerPoint, which means most people will be able to jump straight in without learning any new software. It’s a focused, practical set of templates rather than an overwhelming library, and the categorisation by content type makes it easier to pick the right starting point for your specific book.

Free eBook Template from ConvertKit - ConvertKit provides a single eBook template, designed by Charli Prangley. It’s clean, modern, and professionally put together. While one template obviously offers less variety than some of the other resources on this list, the quality here speaks for itself. If you’re already a ConvertKit user for your email marketing, this is an easy addition to your toolkit.

Free eBook Templates from Small Biz Trends - There are only two templates here, which means there’s not a lot of variety. One of them is made more for reports and a corporate style, while the other is more modern. They’re both relatively simple and are provided in .docx format directly within the article. Thankfully, you don’t have to add any information in exchange for these; they’re 100% free of even an opt-in, you just download them via the link provided in the article.

Canva - I recommend Canva a lot, because it’s an excellent tool. The way Canva works is it’s a template engine. It has designs covering everything from social media posts to eBooks to album covers to posters and menus and more. You choose a design and then you can personalise it. For eBooks, they have a wide range of book design styles, and more are added regularly. Some of them are free, some of them are not. Keep this in mind.

You can add and adjust elements on your document. You can add pages, add images, put in grids, draw shapes, add text, and a whole lot more. Many elements are free, as are some photos, while other photos and elements have their own charges associated with them.

It’s perfectly possible to put something together entirely for free on Canva. If you choose to use paid elements, pricing varies. Canva also offers a Pro subscription tier which unlocks the full library without per-element charges, which may be worth considering if you’re producing eBooks regularly.

In either case, Canva is an excellent tool and should be bookmarked by every serious marketer. It’s not a replacement for a graphic designer for your top-tier productions, but it’s an amazing tool for just about everything else.

Free and Premium Templates from GraphicRiver - Graphic River is the templates and graphics side of the Envato Marketplace. There are a large number of templates here covering a wide range of styles and purposes, with prices varying depending on the complexity and format of the template. Worth browsing even if you’re primarily looking for free options, as the quality on display can serve as useful design inspiration.

Creative Market - This site is sort of like an Etsy of digital resources. The eBook templates available here are hand-made and sold by independent creators on the marketplace. They range in price and cover a whole range of bases. Some are built in PowerPoint, while others are more robust and made in InDesign or Photoshop. Worth browsing regularly as new templates are added all the time.

Paid Templates

Paid eBook template design for download

Yes, I know that the focus of this article is on free templates, but there are plenty of good templates out there available for a very minimal fee. If you can pay a little bit to get an excellent, functional template that stands out and boosts your conversion rates, wouldn’t you want to make that investment? It’s up to you, of course, which is why I’ve provided the option.

Templates from Joel Friedlander of TheBookDesigner - These templates run the gamut of design styles, and all have a specific type of book as the focus. They work for both print on demand and eBook designs, making them a versatile investment if you’re planning to publish across multiple formats.

Creative Market - As mentioned above, Creative Market has a broad and constantly growing library of eBook templates made by independent designers. Prices vary, and the quality ranges from simple PowerPoint layouts to highly polished InDesign files. It’s well worth browsing if you’re happy to spend a small amount for something that stands out.

I’m sure there are other marketplaces out there, but as the primary focus of this article is on free templates, I’ve chosen to keep the paid section concise. Again, if you have free templates on offer, feel free to leave a comment and I’ll check them out. Let us know what you think in the comments below!