The eyes are the windows to the soul. Your landing page, then, is like the eyes of your website. They’re the window users take…
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6 min read
1. Invest in a Web Presence It’s still surprising how many wholesalers are operating without a proper web presence in 2026. As a business…
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9 min read
A conversion funnel starts wide, with broad spectrum advertising and awareness campaigns. These campaigns feed into more targeted advertising, where the user might think…
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11 min read
Cost per conversion is probably the most important metric for any paid advertising plan, regardless of whether you’re running Meta ads, Google ads, TikTok…
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10 min read
I’ve been seeing the term “performance marketing” or “performance advertising” floating around a lot the last few months. It’s not a new concept or…
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8 min read
Conversion rate is super important, but it’s a bit of a disingenuous number. You can have a high conversion rate and still make less…
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7 min read
There are two types of marketers in the world. There are the high concept marketers and the detail-oriented marketers. Neither is a truly robust…
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14 min read
All marketing, in general, can be divided into one of two categories. These categories are Inbound and Outbound. What defines each category? Which is…
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10 min read
Before I begin, I’m just going to say something you probably already know; this isn’t a complete list. I call it a complete list…
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5 min read
Chances are, people arrive at your site on a wide range of landing pages. Every ad you run has some landing page associated with…
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5 min read
