Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

How-to

How to Get the Minimum Bid and Low Click Cost on AdWords

Google's ads platform - now simply called Google Ads (rebranded from AdWords back in 2018) - remains one of the most powerful tools in a digital marketer's arsenal, particularly as a complement to Meta (Facebook) ads. Meta tends to be…

James Parsons · · 11 min read