There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most important is CPA, or Cost Per…
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10 min read
As a marketer, I’m often found talking about the intricacies of Google’s search algorithm and how to get your website discovered and ranked highly…
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9 min read
Google Ads (formerly AdWords) remains one of the most lucrative advertising platforms available. Where else can you spend a modest amount and potentially earn…
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7 min read
If you have a single opt-in email list and you want to convert it to a double opt-in, you certainly can, though it’s a…
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10 min read
One of the best forms of advertisement online right now is PPC, through Google, Facebook, or another network. And the numbers back it up:…
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14 min read
If you’ve ever received an email from a mailing list or a customer support portal, I guarantee you’ve been messaged by an autoresponder. You’ve…
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12 min read
A lot of what’s talked about online is sudden. By this, I mean the sudden shining moments of a viral surge in traffic, or…
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7 min read
Bringing in new customers is just one part of a robust business. It’s both easier and cheaper to sell to users who have already…
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8 min read
When you log into your Google Analytics account, you can see how much traffic your site gets. Wouldn’t it be cool to see how…
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4 min read
These days, if you don’t have a mobile-friendly website, you’re leaving an enormous amount of traffic on the table. Mobile devices now account for…
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6 min read
