There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most important is CPA, or Cost Per…
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10 min read
We marketers, when talking about ads, often have to reference something called the ad quality score. Google maintains a quality score, and Facebook (now…
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11 min read
Google's ad network is one of the largest in the world, and it's been a popular choice for advertisers for over a decade. Google…
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10 min read
If you're interested in YouTube ads, you need video. The banner ads that appear over videos are negligible in impact; the real value comes…
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6 min read
Google ads are just like any other ads system: in order to run ads, you need to have those ads approved. Google's processes are…
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10 min read
As we all know, getting reviews on Amazon is crucial to having a product that sells well. Users often look to reviews to see…
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10 min read
Imagine for a moment that you're the advertising director for Burger King, and your goal today is to figure out how to take a…
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10 min read
Tracking pixels are an extremely important component to any sales funnel. They're the code that allows you to track information about your visitors, particularly…
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9 min read
When you're selling a lot of different items on Amazon, you often want to be able to access data about different products and product…
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7 min read
Having multiple available payment options is almost always a boon for a business. The only circumstance I can think of where it might have…
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8 min read
