One of the best forms of advertisement online right now is PPC, through Google, Facebook, or another network. And the numbers back it up:…
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14 min read
If you have a single opt-in email list and you want to convert it to a double opt-in, you certainly can, though it’s a…
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10 min read
Google Ads (formerly AdWords) remains one of the most lucrative advertising platforms available. Where else can you spend a modest amount and potentially earn…
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7 min read
As a marketer, I’m often found talking about the intricacies of Google’s search algorithm and how to get your website discovered and ranked highly…
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9 min read
There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most important is CPA, or Cost Per…
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10 min read
We marketers, when talking about ads, often have to reference something called the ad quality score. Google maintains a quality score, and Facebook (now…
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11 min read
Google’s ad network is one of the largest in the world, and it’s been a popular choice for advertisers for over a decade. Google…
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10 min read
If you’re interested in YouTube ads, you need video. The banner ads that appear over videos are negligible in impact; the real value comes…
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6 min read
Google ads are just like any other ads system: in order to run ads, you need to have those ads approved. Google’s processes are…
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10 min read
As we all know, getting reviews on Amazon is crucial to having a product that sells well. Users often look to reviews to see…
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10 min read
