All posts in the "Content Marketing" category

How to Locate Your Feed URL on Your WordPress Blog Published by James Parsons • Content Marketing • Published March 31, 2017

Having an RSS feed set up for your site is a great benefit both for tech-savvy readers and for potential automation options. Thankfully, if you have a WordPress site, you probably have a feed set up already, even if you don’t know what it is. Most WordPress configurations come with a feed alread…

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How to Promote Your Blog Post in Groups and Aggregators Published by Kenny Novak • Content Marketing • Published February 24, 2017

I’m going to divide this post up into two main sections; one about group outreach and one about blog aggregators. Both are excellent for blog post promotion, if you use them properly. Both have the potential to backfire. And both require their own strategies to use effectively. Let’s g…

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How to Syndicate Your Blog Posts to LinkedIn for Traffic Published by James Parsons • Content Marketing • Published February 17, 2017

LinkedIn is an interesting social network, because it didn’t start out as a social network the same way most of the rest of the usual suspects did. They started out as a way for people to network with each other in a corporate and professional setting. There’s no typical news feed and no so…

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6 Ways to Spell and Grammar Check Your Blog Posts Published by Drew Hendricks • Content Marketing • Published February 12, 2017

Human error is the one constant throughout all of human history. No one is exempt from error, though some errors are larger than others. In the world of blogging, errors can be factual, they can live in code, or they can be baked into the text.
Spelling and grammar are, well, quite difficult. English is…

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15 Premium WordPress Plugins That Are Worth Paying For Published by Kenny Novak • Content Marketing • Published January 22, 2017

Most of the time on this blog, we talk specifically about ways to minimize costs and get free alternatives to paid options. When we mention premium plugins, we also discuss free options and how to get the features of a premium version for free. After all, overhead can add up when you have a dozen or more p…

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How to Scan Your WordPress Posts for Spelling Errors Published by Kenny Novak • Content Marketing • Published December 20, 2016

Typos, spelling errors, and misused words can be a death sentence for your blog’s credibility. We all know we’re all human, and we all make mistakes, so the occasional typo is acceptable. Some people get more tolerance than others, as well; numerous tech bloggers with English as their…

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Is Blogging Better than Posting to Facebook? Published by James Parsons • Content Marketing • Published December 8, 2016

Posting to Facebook and posting to your blog are, at first glance, very different things. Businesses can be successful doing just one or the other, and most businesses find success doing both. However, there’s more variance to the question than you might expect.

Posting to a Blog
The default…

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5 Common Reasons Bloggers are Struggling to Get Readers Published by James Parsons • Content Marketing • Published November 7, 2016

Blogging is hard work. I can’t even list all of the individual bits of effort you need to put into it just to get a blog up and running, let alone trying to make one successful. At least, not if I wanted to have space in this post for anything else.
What really hurts is when you’ve put in all of th…

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The 100 Question Content Marketing and Promotion Checklist Published by James Parsons • Content Marketing • Published October 27, 2016

Producing a piece of content can be a lengthy process, fraught with obstacles, and it can feel great to finally get one done that’s up to your standards. Once you get the process down, of course, you can pump them out quite quickly, but it takes a lot of practice to get to that point.
The battle isn&…

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Why It Can Take Years to See Results from Blogging Published by James Parsons • Content Marketing • Published October 16, 2016

It might seem odd coming from a site about helping people blog, but one thing I’m going to talk about today is just how difficult it is to be a blogger these days. The Internet is old, as far as technology goes. Sure, there are seven billion people in the world, and most of them use the internet, but t…

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