Pinterest as a social network is quite valuable, but it’s also tricky to use. It’s unlike anything most of us experience with social media marketing. There aren’t the same traditional relationships or interactions we’ve come to expect. Pinterest does things its own wa…

As a user of WordPress, you’re used to exploring your own dashboard. You’ve probably stumbled across one piece of minor analytics, something you might question, though it doesn’t really seem to affect much. That something might look a little like this.
What is it? It’s a…

Pinterest is a social network that has a huge amount of use and utility in some niches and is virtually ignored by others. It’s actually a great option for bloggers of all stripes, and you can get a lot of traffic and engagement from it if you know how. That’s what this post is for: to bring yo…

Facebook Instant Articles are a system Facebook has had in place for publishers to put their content, mostly blog posts, directly on the Facebook platform. This comes with a few advantages and a few disadvantages. Are you interested in using the system?
I’m going into this assuming that you a…

Any time you’re using a plugin on your website, you’re reliant upon any data sources that plugin uses to keep it functional. In many cases, there’s no path to failure. Something like Yoast SEO isn’t going to break unless they push an update that breaks something. Other plu…

Two years ago, Twitter pushed an update to the architecture that ran their servers. Changing from one system to another largely allowed the site to run more smoothly, to handle more advanced features, and got rid of dead code that could potentially have been used for bugs, exploits, or just legacy fe…

Social proof has been leveraged for as long as there have been people trying to sell items to a crowd, and crowds to buy them. Sometimes it’s blatant, overt, and other times it’s subtle. With internet marketing, it has simply become codified and easy to implement.
Think about it like thi…

When you’re planning a rebranding, changing domain names, or changing your site permalink structure, there are a million fiddly little details you have to keep in mind. One of them, which we often take for granted and which is likely to slip through the cracks, is your social media engagement…

Way back at the end of August, webmasters started to notice something distressing with their social sharing buttons. Some brands may not have noticed right away, while others saw it immediately. Share buttons, specifically the Facebook sharing button, suddenly started reporting 0 for the share…

Small businesses are often concerned with details that may or may not actually be all that relevant. Sometimes, though, they strike upon a vein of gold in the bedrock of dross. One such vein is the idea of looking through your blog posts and seeing who, exactly, shared them.
This can be useful in a few wa…