All posts in the "Search Engine Optimization" category

Can an Infinite Scroll Plugin Hurt Your Blog Rankings?Published by Kenny Novak • Category: Search Engine Optimization

You’ve used a site with an infinite scroll plugin before. Have you realized it? Can you name one? Here are a few:

Facebook
Twitter
Instagram

As well as a lot of blogs, some news sites, many other social networks, and more. Infinite scrolling is a way to present information in a cohesive way, with…

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Is The Default WordPress Comment System Best for SEO?Published by Drew Hendricks • Category: Search Engine Optimization

There are a bunch of different commenting systems for WordPress, and they all have their pros and cons. I can’t tell you for certain which one is the “best” because they all have their own merits. What I can do, however, is give you an argument for why you might consider using the def…

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Yoast vs SEOPressor: Which is The Better Blog SEO Plugin?Published by Kenny Novak • Category: Search Engine Optimization

In the world of WordPress SEO, there are a handful of plugins that come up in discussion time and time and time again. WordPress SEO by Yoast. SEOPressor Connect. All in One SEO Pack. Today, I’m going to talk about the first two, Yoast and SEOPressor. Which is the better SEO Plugin for a WordPress…

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5 Ways to Optimize Your Blog in Google Search ConsolePublished by Kenny Novak • Category: Search Engine Optimization

Google’s search console is a familiar sight to many marketers, particularly those in the habit of checking for search penalties due to various gray hat techniques, or simply the age of their sites. Formerly known as Google Webmaster Tools, the Search Console is a collection of tools and info…

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Why Most Blog Articles from Textbroker Will Hurt Your SEOPublished by James Parsons • Category: Search Engine Optimization

We have covered Textbroker before on this site, but today I thought I’d take a bit of a more personal look at the site and the content you get from it. I’m not going to make you wait, though; my conclusion is right up front. Textbroker isn’t a very good place to buy content if you&#8217…

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How to Install SSL on Your Blog to Improve RankingsPublished by Drew Hendricks • Category: Search Engine Optimization

Installing SSL can be pretty beneficial for your website. You see increased security, increased trust, and even a bit of SEO benefit for adding encryption to your traffic. However, it can seem like a daunting task, especially if you’re not an expert in setting up websites.
What I’ve do…

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Do You Need to Worry About Keywords When Blogging?Published by Kenny Novak • Category: Search Engine Optimization

In my mind, attention to keywords is a hold-over from the days of SEO long past. However, many marketers still recommend using them, and I’m not going to disagree. It’s a matter of degrees, however. There are very definitely diminishing returns on the work you put into keyword research…

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Should You Nofollow All External Links in Your Blog Posts?Published by Kenny Novak • Category: Search Engine Optimization

The idea of nofollowing all the external links on your site tends to come from two different places. In one case, it stems from a faulty understanding of “link juice” and how that whole system works. In the other, it comes from a sort of overkill “better safe than sorry” pers…

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Does The Disqus Comments Plugin Slow Your Site Down?Published by Drew Hendricks • Category: Search Engine Optimization

When you run a blog using WordPress, you have a handful of different options for comments. You can run the native comments system, and optionally add in something like Akismet to filter out the spam. You can run a SEO-scheme plugin like CommentLuv, to try to get some added value from an external commun…

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Should You Install Your Blog on a Separate Domain?Published by Drew Hendricks • Category: Search Engine Optimization

There are two different ways you could run a blog for your website. One of them is running it on your website, which is what most people do. In this instance, it can either be a subdomain or a subfolder. That is, www.blog.example.com or www.example.com/blog/.
The other option is to run it separately fr…

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