All posts in the "Search Engine Optimization" category

How to Install SSL on Your Blog to Improve RankingsPublished by Drew Hendricks • Category: Search Engine Optimization

Installing SSL can be pretty beneficial for your website. You see increased security, increased trust, and even a bit of SEO benefit for adding encryption to your traffic. However, it can seem like a daunting task, especially if you’re not an expert in setting up websites.
What I’ve do…

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Do You Need to Worry About Keywords When Blogging?Published by Kenny Novak • Category: Search Engine Optimization

In my mind, attention to keywords is a hold-over from the days of SEO long past. However, many marketers still recommend using them, and I’m not going to disagree. It’s a matter of degrees, however. There are very definitely diminishing returns on the work you put into keyword research…

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Should You Nofollow All External Links in Your Blog Posts?Published by Kenny Novak • Category: Search Engine Optimization

The idea of nofollowing all the external links on your site tends to come from two different places. In one case, it stems from a faulty understanding of “link juice” and how that whole system works. In the other, it comes from a sort of overkill “better safe than sorry” pers…

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Does The Disqus Comments Plugin Slow Your Site Down?Published by Drew Hendricks • Category: Search Engine Optimization

When you run a blog using WordPress, you have a handful of different options for comments. You can run the native comments system, and optionally add in something like Akismet to filter out the spam. You can run a SEO-scheme plugin like CommentLuv, to try to get some added value from an external commun…

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Should You Install Your Blog on a Separate Domain?Published by Drew Hendricks • Category: Search Engine Optimization

There are two different ways you could run a blog for your website. One of them is running it on your website, which is what most people do. In this instance, it can either be a subdomain or a subfolder. That is, www.blog.example.com or www.example.com/blog/.
The other option is to run it separately fr…

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15 Ways to Build Free Backlinks to Your Blog PostsPublished by James Parsons • Category: Search Engine Optimization

Time is money. When it comes to building a blog, or adding a blog for your business, you have to strike the right balance. Some people have a large enough profit margin to invest in services to help them grow and manage their blog. Others have to do it themselves.
When you’re looking for free sourc…

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How to Rewrite a Blog Post and Make it Rank in SearchPublished by James Parsons • Category: Search Engine Optimization

Rewriting a blog post can mean two very different things, and it depends on where the source post happens to be. On the one hand, if you’re rewriting your own content, it’s a way to freshen up your old posts and get extra value out of them in the eyes of the big G. On the other hand, if the source…

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Can a Popup on Your Blog Posts Hurt Your Traffic?Published by Kenny Novak • Category: Search Engine Optimization

I have talked before about how much I dislike pop-ups, and I’m sure I’m not alone. Millions of people browse the web and of them, over 70% feel that irrelevant popups are incredibly annoying.
And yet, if you try to mouse away from this site, chances are you’re going to get a pop-over before you lea…

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How to Repurpose Content and Stay SEO FriendlyPublished by James Parsons • Category: Search Engine Optimization

As bloggers, we tend to figure that content has a certain lifespan. Other than the few pieces of evergreen content we create that keep some semblance of traffic going for years, most content gets a few days, a few weeks, or maybe a month or two of traffic and attention before they fall off the map. Blogs a…

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The Best WordPress SEO Plugins: 2017 EditionPublished by Drew Hendricks • Category: Search Engine Optimization

There are a million articles out there about WordPress plugins, and even we have written some before. The trouble is, so many of them are so old it’s hard to tell what’s up to date and what’s not. Rather than add to the confusion and update old posts, I’ve decided to write a new…

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