All posts in the "Search Engine Optimization" category

Should You Redirect 404 Page Errors on Your Blog?Published by Drew Hendricks • Search Engine Optimization • Published August 30, 2019

Did you know that there is likely a ton of traffic coming to your blog that simply has nowhere to go? People who arrive at a broken link, people who mistype a URL, people who try to go to a page that moved or no longer exists; all of this traffic ends up on the familiar, dreaded, 404 page.
The 404 page is part of…

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Do WordPress Pages Tend to Rank Better Than Posts?Published by James Parsons • Search Engine Optimization • Published August 8, 2019

When it comes to blogging with WordPress, there’s one decision you need to make that can have a large impact on your site, but it’s something a lot of people might not even realize is a choice. That’s the choice of whether to make a new piece of content a Page or a Post.
Pages and Posts a…

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Should You Use H1, H2, or H3 Tags in Blog Posts?Published by James Parsons • Search Engine Optimization • Published July 13, 2019

The heading tags in HTML are one of the most often misunderstood and misused elements of content marketing on the web. I would venture to guess that a lot of you out there either don’t use them, use them incorrectly, or are only using them correctly accidentally, without understanding why they…

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Can an Infinite Scroll Plugin Hurt Your Blog Rankings?Published by Kenny Novak • Search Engine Optimization • Published June 7, 2019

You’ve used a site with an infinite scroll plugin before. Have you realized it? Can you name one? Here are a few:

Facebook
Twitter
Instagram

As well as a lot of blogs, some news sites, many other social networks, and more. Infinite scrolling is a way to present information in a cohesive way, with…

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Is The Default WordPress Comment System Best for SEO?Published by Drew Hendricks • Search Engine Optimization • Published January 20, 2019

There are a bunch of different commenting systems for WordPress, and they all have their pros and cons. I can’t tell you for certain which one is the “best” because they all have their own merits. What I can do, however, is give you an argument for why you might consider using the def…

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Yoast vs SEOPressor: Which is The Better Blog SEO Plugin?Published by Kenny Novak • Search Engine Optimization • Published November 7, 2018

In the world of WordPress SEO, there are a handful of plugins that come up in discussion time and time and time again. WordPress SEO by Yoast. SEOPressor Connect. All in One SEO Pack. Today, I’m going to talk about the first two, Yoast and SEOPressor. Which is the better SEO Plugin for a WordPress…

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5 Ways to Optimize Your Blog in Google Search ConsolePublished by Kenny Novak • Search Engine Optimization • Published October 10, 2018

Google’s search console is a familiar sight to many marketers, particularly those in the habit of checking for search penalties due to various gray hat techniques, or simply the age of their sites. Formerly known as Google Webmaster Tools, the Search Console is a collection of tools and info…

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Why Most Blog Articles from Textbroker Will Hurt Your SEOPublished by James Parsons • Search Engine Optimization • Published August 10, 2018

We have covered Textbroker before on this site, but today I thought I’d take a bit of a more personal look at the site and the content you get from it. I’m not going to make you wait, though; my conclusion is right up front. Textbroker isn’t a very good place to buy content if you&#8217…

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How to Install SSL on Your Blog to Improve RankingsPublished by Drew Hendricks • Search Engine Optimization • Published September 29, 2017

Installing SSL can be pretty beneficial for your website. You see increased security, increased trust, and even a bit of SEO benefit for adding encryption to your traffic. However, it can seem like a daunting task, especially if you’re not an expert in setting up websites.
What I’ve do…

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Do You Need to Worry About Keywords When Blogging?Published by Kenny Novak • Search Engine Optimization • Published August 14, 2017

In my mind, attention to keywords is a hold-over from the days of SEO long past. However, many marketers still recommend using them, and I’m not going to disagree. It’s a matter of degrees, however. There are very definitely diminishing returns on the work you put into keyword research…

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