All posts in the "Content Marketing" category

How Comments Can Improve Your Blog Post Rankings and TrafficPublished by Kenny Novak • Category: Content Marketing

In the constant quest to improve search rankings, we bloggers look high and low for any advantage we can find. Yet one constantly debated aspect of blogging lies dormant, abused or neglected by bloggers and readers alike.
Blog comments can be extremely beneficial for your SEO, and in ways you might n…

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How to Hire a Writer off Freelancer.com or UpworkPublished by James Parsons • Category: Content Marketing

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

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30 Ways to Write Blog Posts That Users Will Find InterestingPublished by James Parsons • Category: Content Marketing

Do you ever find yourself having trouble writing blog posts that people actually like? Anyone can pick a topic and write a few thousand words, even if some topics are harder than others. The question is, does anyone care? Does anyone actually read those posts? How can you get people to actually pay att…

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The Best Content Curation Platforms for Content MarketersPublished by Kenny Novak • Category: Content Marketing

One of the best ways to fill a social media feed is with curated content. Curating content is like filling a museum, except instead of old dusty vases and dead animals, it’s new and exciting content from other sites in your industry. If you think those don’t sound similar at all, well, wha…

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How to Grow a Successful Blog on Medium.comPublished by Drew Hendricks • Category: Content Marketing

Medium is an interesting site. It’s a blogging platform, much like WordPress.com or Tumblr, but rather than allowing disparate sites on the same network, it lumps everything together under the Medium bannerhead. You don’t get your own personal logo or branding or theme. At the top of every blo…

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5 Ways to Use Zapier to Automate Your Blog Post PromotionPublished by James Parsons • Category: Content Marketing

Zapier is a great automation engine, for any app that has an API it can access. They have dozens of modules you can use to put together automation recipes, actions that trigger when you post a new blog article or when you perform some other action. Done appropriately, it can save you a lot of time and ener…

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How Much Should You Be Spending on Blog Content?Published by Drew Hendricks • Category: Content Marketing

If you hopped into a time machine and traveled back to the early 2000s, and interviewed a thousand marketers about their impressions of content marketing, most of them would wonder where you got a time machine and would quickly derail any attempt to get a good survey result. If you didn’t tell t…

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How to Do Content Marketing Without Wasting Time and MoneyPublished by Drew Hendricks • Category: Content Marketing

Content marketing is one of the modern keys to success with an online business, and even with offline businesses that want to expand beyond the confines of their zip code. The internet is a great equalizer, at least as long as Net Neutrality exists, and it allows anyone to reach a global audience, with…

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30+ Tips to Make Your Blog Posts More EffectivePublished by James Parsons • Category: Content Marketing

I’m going to cut right to the chase here. You want your blog to be effective at bringing in traffic and converting that traffic into customers. There are all sorts of different avenues to pursue to accomplish this goal. I’m going to provide a broad spectrum of possible options for you to i…

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What is The Best Affordable Content Writing Service?Published by Kenny Novak • Category: Content Marketing

There are practically as many content production services out there as there are writers looking to get paid for their work. Depending on where you look, you can find pretty much anything on the scale, from absolute garbage for nearly free all the way up to incredibly excellent content that charges p…

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