All posts in the "Content Marketing" category

Why You Shouldn’t Accept Money for a Guest Post on Your SitePublished by James Parsons • Category: Content Marketing

Guest posting is one of the most controversial of the legitimate techniques for brand building, link building and SEO. It has a rocky history, from legitimacy to a raging pushback spurred on by Matt Cutts, to its current position as a maligned but valuable process.
The problem with guest posting is h…

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How to Properly Combine Old Posts Into New ResourcesPublished by Kenny Novak • Category: Content Marketing

With Panda in play, there are a lot of reasons to pay attention to your older blog posts. Old thin content or old copied content can be actively hurting your search ranking, but there’s no easy way to identify if that’s the case or not. Even the best “Panda penalty checker” out there just compar…

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How to Successfully Bring an Old Website Back to LifePublished by James Parsons • Category: Content Marketing

The internet is littered with the corpses and shells of old websites. Many disappear entirely. Some end up as parked domains. Some still have enough attention to keep the bills paid, the lights on, but no one home.
Maybe you own one of those old shells. Maybe you’re looking to buy a website on the chea…

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What is The Best Way to Start Making Money By Blogging?Published by Kenny Novak • Category: Content Marketing

The work from home dream is, for many, most easily achieved with blogging. If you can write, research, and share your knowledge with the words you write, you can be a successful blogger.
That said, you need to go about it the right way, with knowledge and patience, if you want to succeed. Many of the most…

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Is it Better to Post Fewer Long Articles or More Short Articles?Published by James Parsons • Category: Content Marketing

This question is one many bloggers struggle with on a daily basis. On one hand, you have frequent updates, which are generally considered to be valuable to SEO. After all, every piece of content you post is an opportunity to be found in organic search, linked to on other blogs, and shared on social medi…

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10 Tools That Will Help You Create Article Topics and TitlesPublished by Kenny Novak • Category: Content Marketing

One of the hardest parts of running a blog isn’t the writing. It’s not the promotion. It’s not link building, SEO, or any of the rest of that. It’s actually something a lot simpler, and a lot more critical to the success of your blog; idea generation.
Just think about it. If you’re running a bl…

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Our Review and Breakdown of Every Feedburner AlternativePublished by James Parsons • Category: Content Marketing

Recently, we published a post about Feedburner, and all of the problems associated with it. You can read it here, but I’ll summarize the main points for you.

By using Google proxy servers, it hampers direct scrapers that base themselves on RSS feeds.
The Google URL means it’s difficult to mainta…

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Which Social Buttons Should You Display on Your Posts?Published by James Parsons • Category: Content Marketing

These days, it seems as though every website has social buttons somewhere. They might be up top, in the navigation. They might sit down in the footer, mostly ignored and lonely. They might stretch in a bar across the top of every blog post, above or below the headline. They might sit at the bottom of post…

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How to Find Out Who Is The Owner of a BlogPublished by James Parsons • Category: Content Marketing

A lot of personal information hides on the Internet, some more public than others. Some of the most common bits of information is just the name of the owner of a website. It’s actually not all that hard to find out, but there is some variation to the process, depending on the type of site. I’m coverin…

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Pros and Cons of Using Feedburner for Your RSS FeedsPublished by Kenny Novak • Category: Content Marketing

Feedburner was launched in 2004 and was bought by Google in 2007. In the eight years since, it accumulated millions of feeds, reached new heights of RSS feed distribution, and fell out of favor. These days, if you look up their name, most of what you see is list after list of alternatives.
In such an atmo…

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