All posts in the "Content Marketing" category

How to Move a WordPress.com Site to a Self-Hosted Install Published by James Parsons • Content Marketing • Published November 9, 2015

You might think that it’s a simple matter to migrate a site from a hosted WordPress.com version to the self-hosted WordPress.org version, and to a certain extent it is. The problem comes from the various issues you can have with doing steps in the wrong order, skipping a step, or just not knowin…

Read more
25 Ways to Promote Your Blog Post After You Publish It Published by James Parsons • Content Marketing • Published November 2, 2015

Publishing your post is just the beginning of the adventure that is modern web marketing. There’s simply far too much content published every day for any post to stand on its own merit. The concept of “if you build it, they will come” is long outdated. It only works if you’re…

Read more
The Pros and Cons of WordPress Multisite vs ManageWP Published by James Parsons • Content Marketing • Published October 29, 2015

Have you ever wondered how some of the largest blog networks out there do it? How they manage all the disparate sites and users? I did, once, so I took a look at Gawker media. They have a bunch of different sites, like Gizmodo, Lifehacker, Kotaku and Io9. They have a unique and consistent look, which indi…

Read more
How to Do Bulk Influencer Outreach on a Budget Published by James Parsons • Content Marketing • Published October 20, 2015

Who needs to be popular to get their posts seen by a huge audience? The answer is; not you. You can be a small business with an audience of 10,000 on Facebook, and you can reach millions of people if you play your cards right. That’s what influencer outreach is all about. This blog might not have a ma…

Read more
50 Ways to Get More Social Shares on Your Blog Posts Published by James Parsons • Content Marketing • Published October 17, 2015

Social shares are the key to going viral. It’s a low-impact form of engagement users can do to show support for your content, your brand, and your business. It’s also a way they can share something they find funny with their friends, or something they feel deserves attention. You want yo…

Read more
35 Advanced Methods to Promote Content on Social Media Published by Kenny Novak • Content Marketing • Published October 8, 2015

One of the things we marketers say consistently is that the route to success online these days is through content. Write excellent content and the rewards are yours for the taking. People will find it, and find you, through organic search. You’ll gain social prominence. Your business will gr…

Read more
A List of Content Title Idea Generators That Actually Work Published by James Parsons • Content Marketing • Published October 1, 2015

Blogging is hard work, and the hardest part about it is coming up with what to write. The easiest way to guide your content is to come up with catchy titles, particularly when you’ve covered all of the basic and intermediate topics related to your industry. Title generators can help a lot with th…

Read more
Why You Shouldn’t Accept Money for a Guest Post on Your Site Published by James Parsons • Content Marketing • Published September 29, 2015

Guest posting is one of the most controversial of the legitimate techniques for brand building, link building and SEO. It has a rocky history, from legitimacy to a raging pushback spurred on by Matt Cutts, to its current position as a maligned but valuable process.
The problem with guest posting is h…

Read more
How to Properly Combine Old Posts Into New Resources Published by Kenny Novak • Content Marketing • Published September 27, 2015

With Panda in play, there are a lot of reasons to pay attention to your older blog posts. Old thin content or old copied content can be actively hurting your search ranking, but there’s no easy way to identify if that’s the case or not. Even the best “Panda penalty checker” ou…

Read more
How to Successfully Bring an Old Website Back to Life Published by James Parsons • Content Marketing • Published September 23, 2015

The internet is littered with the corpses and shells of old websites. Many disappear entirely. Some end up as parked domains. Some still have enough attention to keep the bills paid, the lights on, but no one home.
Maybe you own one of those old shells. Maybe you’re looking to buy a website on the…

Read more