All posts in the "Content Marketing" category

Is It Legal to Embed YouTube Videos in a Blog Post?Published by Kenny Novak • Category: Content Marketing

YouTube is a tricky site. The legalities surrounding it, as the largest video host in the world, are a labyrinth. It should come as no surprise that pretty much every aspect of it comes under scrutiny sooner or later.
Right now, let’s talk about the legality of embedding a video on your website,…

Read more
How to Properly Build and Grow a Squarespace BlogPublished by James Parsons • Category: Content Marketing

Squarespace is one of many website builders that you can use to go from nothing to a functional website in a matter of hours. It competes with the likes of Blogger and WordPress, Wix and Weebly. I find it to be one of the better alternatives out there, and thus decided to write a guide to setting up and grow…

Read more
Should You Blog if English Isn’t Your First Language?Published by Drew Hendricks • Category: Content Marketing

Amongst a lot of internet users, particularly those residing in the USA, there’s a prevailing impression that the internet is English. Not that it’s in any way owned by England, but in some ways, Americans tend to have an impression like they created and own the internet, and that every…

Read more
How Long Does Content Marketing Take to Start Working?Published by Kenny Novak • Category: Content Marketing

Content marketing. To some, it’s a way of life. To others, it’s a silver bullet that gives them the edge over their competition. To yet others, it’s a necessity required to even compete in a niche.
How long does it take for content marketing to show results, when you’ve gone…

Read more
How to Get Free Products and Services to Review on Your BlogPublished by Drew Hendricks • Category: Content Marketing

You would be surprised at how lucrative it can be to review products for a blog. It’s a hard road to start; you often end up starting out as either a lifestyle blog or a niche industry blog, both of which you typically monetize with affiliate links. Eventually, as your site grows, you can leverage…

Read more
The Ultimate Guide to Improving User Engagement on Your BlogPublished by Drew Hendricks • Category: Content Marketing

As a blogger, it can often be pretty disheartening from day to day to grind away at content and see nothing tangible in return. Sure, you can look at analytics and see traffic numbers, you can run ads and get some money, you can sell products and earn sales. None of that, though, is quite as direct and as vi…

Read more
How to Style a WordPress Blog Theme to Match Your SitePublished by Kenny Novak • Category: Content Marketing

A lot of people these days start a site from scratch with a WordPress installation and a blog. However, a lot of older sites run on other architectures, with different back ends, or even on completely custom code.   You might have an online storefront running on Joomla or something, and you want to a…

Read more
How to Promote and Grow Your Blog Posts on LinkedInPublished by James Parsons • Category: Content Marketing

LinkedIn can be a surprisingly good place to promote your blog posts, but generally only if they’re in the right kind of niche. I wouldn’t go to the business-focused site and try to promote a blog with video game reviews or product recommendations, for example. On the other hand, articl…

Read more
How Comments Can Improve Your Blog Post Rankings and TrafficPublished by Kenny Novak • Category: Content Marketing

In the constant quest to improve search rankings, we bloggers look high and low for any advantage we can find. Yet one constantly debated aspect of blogging lies dormant, abused or neglected by bloggers and readers alike.
Blog comments can be extremely beneficial for your SEO, and in ways you might n…

Read more
How to Hire a Writer off Freelancer.com or UpworkPublished by James Parsons • Category: Content Marketing

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

Read more