All posts in the "Content Marketing" category

Is It Safe to Repost Blog Posts on Your Blog? Published by Kenny Novak • Content Marketing • Published January 4, 2022

As you run a blog, you accumulate content. Content stacks up day after day, week after week, year after year. Eventually, even a small, casual site can have hundreds or even thousands of old blog posts.
The cruel fact of the internet is that, in most cases, most older content is simply worthless. Think…

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15 Tricks to Improve the Rankings of Your Blog Posts Published by Drew Hendricks • Content Marketing • Published January 3, 2022

The entire point of marketing is to get more eyes on your product and more money in the bank, and one of the best ways to do that is with organic search engine marketing. Having your website show up on the Google search results – and the other search engines as well – is going to give you a bette…

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15 Ways to Improve Your Blog’s E-A-T Score Published by James Parsons • Content Marketing • Published June 2, 2021

As a blogger, you may have heard of something called your EAT score. This score is part of a Google core algorithm update they released back in August of 2018.
If you haven’t heard of EAT before now, there are two plausible reasons. The first is that you simply missed the news. The second is that yo…

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List of WordPress Caching Plugins, Reviewed and Ranked Published by James Parsons • Content Marketing • Published December 2, 2019

Under normal website operation, when a user wants to visit one of your pages, they have their computer or phone send a request to your domain. The request is forwarded to your web host, which directs it to the appropriate server to reply with data. This is, of course, vastly simplified, but it’s…

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How to Automate Emails to Your Blog Subscribers Published by James Parsons • Content Marketing • Published September 4, 2019

Email automation is a tricky thing. If you do it right, you’re engaging your subscribers, you’re referring traffic to your blog or storefront, you’re gaining new social media followers, and you’re keeping your audience in the loop. Done poorly, and you’re flagg…

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Can Using Quotes in Articles Hurt Your Blog Post Rankings? Published by Kenny Novak • Content Marketing • Published August 22, 2019

Duplicate content has long been a boogeyman for marketers, ever since the apocalypse that was the Panda updates in 2011. For nearly a decade now, people have lived in fear of duplicate content and its ability to destroy the search ranking of a site.
There are a lot of misconceptions about what is and is…

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Finding Low-Hanging Fruit in Content Marketing and Blogging Published by Drew Hendricks • Content Marketing • Published August 16, 2019

The term “low-hanging fruit” comes literally from fruit. Fruit trees get pretty big, and the easiest fruit to reach is the fruit that hangs low enough to be within your grasp. It’s easy stuff to get, you only have to put in the effort of reaching up and grabbing it. You don’t h…

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How to Keep Yourself From Getting Bored While Blogging Published by Drew Hendricks • Content Marketing • Published July 19, 2019

For some, blogging is like a dream come true. You can make a living – a good living – from home! All it takes is some web hosting, a little technical know-how, and the ability to write blog posts on a regular basis. There’s nothing to it!
Well, the golden age of blogging is long over by n…

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Blogging vs. Content Marketing: What Is The Difference? Published by Kenny Novak • Content Marketing • Published June 29, 2019

I’m guilty of often referring to blogging and content marketing as interchangeable terms. I’ve used one when I’m talking about the other often enough. There’s a real difference between them, though, so it’s a topic worth talking about.

The Grand Pyramid
In a way,…

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How to Size Your Blog Post Images for Pinterest Pins Published by Drew Hendricks • Content Marketing • Published June 20, 2019

One of the primary benefits that Pinterest has over other social networks is the ability to add Pinterest “pin this” buttons to the images in your blog posts. Since all of your blog posts are going to have images, it’s just one additional call to action.
The best part of these pin bu…

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