Another Dead Button: Google Plus Removes Share Counts Drew Hendricks • Social Media • Published September 14, 2017

Two years ago, Twitter pushed an update to the architecture that ran their servers. Changing from one system to another largely allowed the site to run more smoothly, to handle more advanced features, and got rid of dead code that could potentially have been used for bugs, exploits, or just legacy fe…

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How Comments Can Improve Your Blog Post Rankings and Traffic Kenny Novak • Content Marketing • Published September 07, 2017

In the constant quest to improve search rankings, we bloggers look high and low for any advantage we can find. Yet one constantly debated aspect of blogging lies dormant, abused or neglected by bloggers and readers alike.
Blog comments can be extremely beneficial for your SEO, and in ways you might n…

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How to Hire a Writer off Freelancer.com or Upwork James Parsons • Content Marketing • Published August 31, 2017

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

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30 Ways to Write Blog Posts That Users Will Find Interesting James Parsons • Content Marketing • Published August 24, 2017

Do you ever find yourself having trouble writing blog posts that people actually like? Anyone can pick a topic and write a few thousand words, even if some topics are harder than others. The question is, does anyone care? Does anyone actually read those posts? How can you get people to actually pay att…

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10 Ad-Free Alternatives to Disqus WordPress Comments Drew Hendricks • Resources • Published August 18, 2017

For a long time, Disqus was one of the better WordPress comment plugins. They are a large platform with users around the web, so many people who have used Disqus in one place are already registered to comment on your site as well.
Unfortunately, when Disqus added their advertising system, it started t…

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Do You Need to Worry About Keywords When Blogging? Kenny Novak • Search Engine Optimization • Published August 14, 2017

In my mind, attention to keywords is a hold-over from the days of SEO long past. However, many marketers still recommend using them, and I’m not going to disagree. It’s a matter of degrees, however. There are very definitely diminishing returns on the work you put into keyword research…

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Should You Nofollow All External Links in Your Blog Posts? Kenny Novak • Search Engine Optimization • Published August 10, 2017

The idea of nofollowing all the external links on your site tends to come from two different places. In one case, it stems from a faulty understanding of “link juice” and how that whole system works. In the other, it comes from a sort of overkill “better safe than sorry” pers…

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Which Social Plugins Support Facebook and Twitter? James Parsons • Resources • Published July 28, 2017

Back in October of 2015, Twitter made an announcement that had a huge portion of the marketing community up in arms. They declared that they would no longer be supporting the “share count API” that allowed social media sharing buttons to display the shares/retweets/likes on a given po…

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Does The Disqus Comments Plugin Slow Your Site Down? Drew Hendricks • Search Engine Optimization • Published July 23, 2017

When you run a blog using WordPress, you have a handful of different options for comments. You can run the native comments system, and optionally add in something like Akismet to filter out the spam. You can run a SEO-scheme plugin like CommentLuv, to try to get some added value from an external commun…

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Should You Install Your Blog on a Separate Domain? Drew Hendricks • Search Engine Optimization • Published July 13, 2017

There are two different ways you could run a blog for your website. One of them is running it on your website, which is what most people do. In this instance, it can either be a subdomain or a subfolder. That is, www.blog.example.com or www.example.com/blog/.
The other option is to run it separately fr…

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