The Ultimate Guide to Improving User Engagement on Your Blog Published by Drew Hendricks • Category: Content Marketing

As a blogger, it can often be pretty disheartening from day to day to grind away at content and see nothing tangible in return. Sure, you can look at analytics and see traffic numbers, you can run ads and get some money, you can sell products and earn sales. None of that, though, is quite as direct and as vi…

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Is Sumo Pro Worth The Monthly / Annual Cost? Published by James Parsons • Category: Resources

Sumo is a suite of apps that help you with email capture, conversions, and a host of other website and growth-related actions. It’s quick and easy to sign up for a free account, you just need to visit their site and click the “sign up free” button. It’ll ask you for your site UR…

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5 Plugins to Add a Forum to Your WordPress Blog Published by Drew Hendricks • Category: Resources

Web forums may seem like a relic of the early 2000s and earlier, when they were the primary means of creating social groups online. Before every blog had a comment section, before social networks with the Big Thing, there was Usenet. Usenet and other spinoff newsgroups were in many ways the prototype…

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How to Style a WordPress Blog Theme to Match Your Site Published by Kenny Novak • Category: Content Marketing

A lot of people these days start a site from scratch with a WordPress installation and a blog. However, a lot of older sites run on other architectures, with different back ends, or even on completely custom code.   You might have an online storefront running on Joomla or something, and you want to a…

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How to Install SSL on Your Blog to Improve Rankings Published by Drew Hendricks • Category: Search Engine Optimization

Installing SSL can be pretty beneficial for your website. You see increased security, increased trust, and even a bit of SEO benefit for adding encryption to your traffic. However, it can seem like a daunting task, especially if you’re not an expert in setting up websites.
What I’ve do…

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How to Promote and Grow Your Blog Posts on LinkedIn Published by James Parsons • Category: Content Marketing

LinkedIn can be a surprisingly good place to promote your blog posts, but generally only if they’re in the right kind of niche. I wouldn’t go to the business-focused site and try to promote a blog with video game reviews or product recommendations, for example. On the other hand, articl…

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Another Dead Button: Google Plus Removes Share Counts Published by Drew Hendricks • Category: Social Media

Two years ago, Twitter pushed an update to the architecture that ran their servers. Changing from one system to another largely allowed the site to run more smoothly, to handle more advanced features, and got rid of dead code that could potentially have been used for bugs, exploits, or just legacy fe…

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How Comments Can Improve Your Blog Post Rankings and Traffic Published by Kenny Novak • Category: Content Marketing

In the constant quest to improve search rankings, we bloggers look high and low for any advantage we can find. Yet one constantly debated aspect of blogging lies dormant, abused or neglected by bloggers and readers alike.
Blog comments can be extremely beneficial for your SEO, and in ways you might n…

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How to Hire a Writer off Freelancer.com or Upwork Published by James Parsons • Category: Content Marketing

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

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30 Ways to Write Blog Posts That Users Will Find Interesting Published by James Parsons • Category: Content Marketing

Do you ever find yourself having trouble writing blog posts that people actually like? Anyone can pick a topic and write a few thousand words, even if some topics are harder than others. The question is, does anyone care? Does anyone actually read those posts? How can you get people to actually pay att…

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