How to Grow a Successful Blog on Medium.com Drew Hendricks • Content Marketing • Published June 20, 2017

Medium is an interesting site. It’s a blogging platform, much like WordPress.com or Tumblr, but rather than allowing disparate sites on the same network, it lumps everything together under the Medium bannerhead. You don’t get your own personal logo or branding or theme. At the top of every blo…

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How to Rewrite a Blog Post and Make it Rank in Search James Parsons • Search Engine Optimization • Published June 12, 2017

Rewriting a blog post can mean two very different things, and it depends on where the source post happens to be. On the one hand, if you’re rewriting your own content, it’s a way to freshen up your old posts and get extra value out of them in the eyes of the big G. On the other hand, if the source…

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5 Ways to Use Zapier to Automate Your Blog Post Promotion James Parsons • Content Marketing • Published June 08, 2017

Zapier is a great automation engine, for any app that has an API it can access. They have dozens of modules you can use to put together automation recipes, actions that trigger when you post a new blog article or when you perform some other action. Done appropriately, it can save you a lot of time and ener…

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Can a Popup on Your Blog Posts Hurt Your Traffic? Kenny Novak • Search Engine Optimization • Published May 29, 2017

I have talked before about how much I dislike pop-ups, and I’m sure I’m not alone. Millions of people browse the web and of them, over 70% feel that irrelevant popups are incredibly annoying.
And yet, if you try to mouse away from this site, chances are you’re going to get a pop-over before you lea…

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How Much Should You Be Spending on Blog Content? Drew Hendricks • Content Marketing • Published May 24, 2017

If you hopped into a time machine and traveled back to the early 2000s, and interviewed a thousand marketers about their impressions of content marketing, most of them would wonder where you got a time machine and would quickly derail any attempt to get a good survey result. If you didn’t tell t…

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How to Do Content Marketing Without Wasting Time and Money Drew Hendricks • Content Marketing • Published May 13, 2017

Content marketing is one of the modern keys to success with an online business, and even with offline businesses that want to expand beyond the confines of their zip code. The internet is a great equalizer, at least as long as Net Neutrality exists, and it allows anyone to reach a global audience, with…

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30+ Tips to Make Your Blog Posts More Effective James Parsons • Content Marketing • Published May 05, 2017

I’m going to cut right to the chase here. You want your blog to be effective at bringing in traffic and converting that traffic into customers. There are all sorts of different avenues to pursue to accomplish this goal. I’m going to provide a broad spectrum of possible options for you to i…

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How to Repurpose Content and Stay SEO Friendly James Parsons • Search Engine Optimization • Published April 30, 2017

As bloggers, we tend to figure that content has a certain lifespan. Other than the few pieces of evergreen content we create that keep some semblance of traffic going for years, most content gets a few days, a few weeks, or maybe a month or two of traffic and attention before they fall off the map. Blogs a…

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What is The Best Affordable Content Writing Service? Kenny Novak • Content Marketing • Published April 25, 2017

There are practically as many content production services out there as there are writers looking to get paid for their work. Depending on where you look, you can find pretty much anything on the scale, from absolute garbage for nearly free all the way up to incredibly excellent content that charges p…

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What is The Best Commenting Plugin for WordPress Sites? Drew Hendricks • Content Marketing • Published April 18, 2017

WordPress default comments are a pretty common sight on the web, since so many people use them. They’re also pretty easy to spam, even when you have anti-spam plugins installed. This is why some big blogs simply disable comments, and others have full-time moderation teams. There are, howeve…

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