How to Fix a Drop in Traffic on a Blog Post James Parsons • Search Engine Optimization • Published January 15, 2017

Normally, if you look around the web for tips about a traffic drop, you’ll get a ton of information about site-wide issues. Google penalties and the like generally apply on a site-wide basis, so it makes sense to cover the issue on as broad a scale as possible.
Sometimes, though, the problem isn…

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Why Your Blog’s Facebook Like Button No Longer Works James Parsons • Social Media • Published January 04, 2017

Way back at the end of August, webmasters started to notice something distressing with their social sharing buttons. Some brands may not have noticed right away, while others saw it immediately. Share buttons, specifically the Facebook sharing button, suddenly started reporting 0 for the share…

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Tutorial: Use An RSS Aggregator For Traffic Generation Drew Hendricks • Resources • Published January 01, 2017

RSS is an older technology that is nevertheless still used in some segments of the internet population. The advent of social media took a lot of wind out of its sails, but it can still be used as a pretty effective means of traffic generation, if you know what to do. First, though, let’s cover the b…

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Why Lazy Loading Disqus Isn’t SEO Friendly At All James Parsons • Search Engine Optimization • Published December 23, 2016

Disqus is frequently touted as one of the top comments alternatives for the typical WordPress website. This is so much the case that the conditional load plugin for Disqus, found here, has racked up a 4.8 out of 5 star rating. Sure, it only has 7,000 or so installs, but the overwhelmingly positive rati…

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How to Scan Your WordPress Posts for Spelling Errors Kenny Novak • Content Marketing • Published December 20, 2016

Typos, spelling errors, and misused words can be a death sentence for your blog’s credibility. We all know we’re all human, and we all make mistakes, so the occasional typo is acceptable. Some people get more tolerance than others, as well; numerous tech bloggers with English as their…

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Is Blogging Better than Posting to Facebook? James Parsons • Content Marketing • Published December 08, 2016

Posting to Facebook and posting to your blog are, at first glance, very different things. Businesses can be successful doing just one or the other, and most businesses find success doing both. However, there’s more variance to the question than you might expect.

Posting to a Blog
The default…

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How to See Who Has Liked and Shared Your Blog Post Drew Hendricks • Social Media • Published December 06, 2016

Small businesses are often concerned with details that may or may not actually be all that relevant. Sometimes, though, they strike upon a vein of gold in the bedrock of dross. One such vein is the idea of looking through your blog posts and seeing who, exactly, shared them.
This can be useful in a few wa…

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5 Ways to Check the Social Signals of a Website James Parsons • Resources • Published November 26, 2016

Social signals are one of the most important metrics for a website to monitor, if they consider user engagement to be paramount. There are other valuable metrics for sure: traffic, conversions, and costs are all very important to know. However, social signals are proof of brand exposure, they&#82…

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Review of Social Warfare: The Best Social Buttons Period Kenny Novak • Social Media • Published November 20, 2016

As a blogger, one of the earliest requirements you have to fill for your blog is to have social sharing buttons. Even if you aren’t trying to create and maintain a presence on a social network, other people are, and they’ll be more than happy to share your content with their friends if they…

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5 Common Reasons Bloggers are Struggling to Get Readers James Parsons • Content Marketing • Published November 07, 2016

Blogging is hard work. I can’t even list all of the individual bits of effort you need to put into it just to get a blog up and running, let alone trying to make one successful. At least, not if I wanted to have space in this post for anything else.
What really hurts is when you’ve put in all of th…

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