Should You Install Your Blog on a Separate Domain? Drew Hendricks • Search Engine Optimization • Published July 13, 2017

There are two different ways you could run a blog for your website. One of them is running it on your website, which is what most people do. In this instance, it can either be a subdomain or a subfolder. That is, www.blog.example.com or www.example.com/blog/.
The other option is to run it separately fr…

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Your Blog Was Rejected From AdSense: Now What? James Parsons • Monetization • Published July 05, 2017

AdSense is an easy, fast way to monetize a blog, though it’s certainly not very high paying unless you have a ton of traffic. However, in order to keep the ad network from descending into complete crap, Google filters the sites they allow to use AdSense. When you apply, they will scan your site lo…

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The Best Content Curation Platforms for Content Marketers Kenny Novak • Content Marketing • Published June 27, 2017

One of the best ways to fill a social media feed is with curated content. Curating content is like filling a museum, except instead of old dusty vases and dead animals, it’s new and exciting content from other sites in your industry. If you think those don’t sound similar at all, well, wha…

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How to Use UTM Parameters to Track Your Blog Traffic Kenny Novak • Resources • Published June 26, 2017

I can guarantee that you’ve seen UTM parameters, probably just about every day. The question is, do you recognize them? Do you know what they do, and what they are? Here, look at two example links.

http://www.pcgamer.com/overclockers-reach-an-insane-75-ghz-on-intel-core-i7-7740k/…

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How to Grow a Successful Blog on Medium.com Drew Hendricks • Content Marketing • Published June 20, 2017

Medium is an interesting site. It’s a blogging platform, much like WordPress.com or Tumblr, but rather than allowing disparate sites on the same network, it lumps everything together under the Medium bannerhead. You don’t get your own personal logo or branding or theme. At the top of every blo…

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How to Rewrite a Blog Post and Make it Rank in Search James Parsons • Search Engine Optimization • Published June 12, 2017

Rewriting a blog post can mean two very different things, and it depends on where the source post happens to be. On the one hand, if you’re rewriting your own content, it’s a way to freshen up your old posts and get extra value out of them in the eyes of the big G. On the other hand, if the source…

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5 Ways to Use Zapier to Automate Your Blog Post Promotion James Parsons • Content Marketing • Published June 08, 2017

Zapier is a great automation engine, for any app that has an API it can access. They have dozens of modules you can use to put together automation recipes, actions that trigger when you post a new blog article or when you perform some other action. Done appropriately, it can save you a lot of time and ener…

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Can a Popup on Your Blog Posts Hurt Your Traffic? Kenny Novak • Search Engine Optimization • Published May 29, 2017

I have talked before about how much I dislike pop-ups, and I’m sure I’m not alone. Millions of people browse the web and of them, over 70% feel that irrelevant popups are incredibly annoying.
And yet, if you try to mouse away from this site, chances are you’re going to get a pop-over before you lea…

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How Much Should You Be Spending on Blog Content? Drew Hendricks • Content Marketing • Published May 24, 2017

If you hopped into a time machine and traveled back to the early 2000s, and interviewed a thousand marketers about their impressions of content marketing, most of them would wonder where you got a time machine and would quickly derail any attempt to get a good survey result. If you didn’t tell t…

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How to Do Content Marketing Without Wasting Time and Money Drew Hendricks • Content Marketing • Published May 13, 2017

Content marketing is one of the modern keys to success with an online business, and even with offline businesses that want to expand beyond the confines of their zip code. The internet is a great equalizer, at least as long as Net Neutrality exists, and it allows anyone to reach a global audience, with…

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