Blogging and content marketing are the #1 strategy to growing a site today. The problem is, it’s difficult to convince site owners that it’s worth the money. After all, it’s a lot of up-front expense to run a blog, but it has very little in the way of tangible rewards. It’s no…

SEO, content marketing, and social media marketing are all parts of the same overall heading of Internet Marketing. They’re all facets of the same gem, and they all work together. If you’re ignoring one of the three, you’re missing out on a lot of potential traffic.
What is SEO? I…

Link building is incredibly tricky. It takes a lot of work and a lot of caution, because if you do it wrong, you’ll end up with a Penguin penalty and your site rankings will tank. So many strategies are gray or black hat, and so many links have little or no value. You can easily find yourself wasting…

About six years ago, before Google Panda, the world was filled with millions upon millions of tiny, low-value articles that has virtually nothing of use in them. You would see dozens of blogs in the top 100 Google results, all of which had 1-2 paragraph pages that couldn’t answer a question wel…

Writing an active blog is hard work. One good, solid blog post can take 2-3 hours to put together, assuming you know your stuff and have references on hand. If you’re doing your own research and need to harvest and analyze data, it can be even worse.
Now say you’re running blogs for three di…

I’m tired of the same old analogy about Field of Dreams. Everyone references the “if you build it they will come” line and then tells you it’s not true. Right, we get it, you know one line from a movie that’s 26 years old. Half the bloggers you’re talking to right…

CommentLuv is one of the many alternate comment plugins available for WordPress. We’ve written about it before on this very site. You can read more about how it works and what it does to your SEO in that post, but I’ll cover the basic details here so you don’t have to if you don&rsquo…

Your call to action is the driving force behind your conversions. It’s like a medieval war horn blown to rally the troops and drive them into the fight. It is, literally, a call for your audience to perform an action.
A great orator can deliver a speech and have people rallying for their cause. Ma…

“Your business needs a blog if you ever want to compete online.” Ever heard that one before? I have. It’s really common business advice to anyone selling internet marketing services, web design, freelance writing, or anything else that benefits from your business having a blo…

Do you have comments enabled for your blog? You should. Personally, I think they’re great in pretty much every situation. Sure, they take a little upkeep, but what doesn’t? Cutting them off entirely removes a channel of engagement, and engagement is too good to ignore. Blog comments c…