All posts in the "Content Marketing" category

A Comprehensive Review on Textbroker and Article Quality Published by James Parsons • Content Marketing • Published March 16, 2016

Textbroker is the prototypical content mill marketplace these days, and it’s a hub for middling and low quality content for a pretty cheap price. It has a lot of flaws, and it really only survives because its rates allow it to gather bulk clients for extremely basic content which is, at best, pa…

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Calculating the ROI of Your Blog Content Published by Drew Hendricks • Content Marketing • Published March 9, 2016

Blogging and content marketing are the #1 strategy to growing a site today. The problem is, it’s difficult to convince site owners that it’s worth the money. After all, it’s a lot of up-front expense to run a blog, but it has very little in the way of tangible rewards. It’s no…

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How Does Content Marketing Affect Your SEO? Published by James Parsons • Content Marketing • Published March 2, 2016

SEO, content marketing, and social media marketing are all parts of the same overall heading of Internet Marketing. They’re all facets of the same gem, and they all work together. If you’re ignoring one of the three, you’re missing out on a lot of potential traffic.
What is SEO? I…

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Can Blog Posts Rank on Google Without Building Links? Published by Kenny Novak • Content Marketing • Published February 25, 2016

Link building is incredibly tricky. It takes a lot of work and a lot of caution, because if you do it wrong, you’ll end up with a Penguin penalty and your site rankings will tank. So many strategies are gray or black hat, and so many links have little or no value. You can easily find yourself wasting…

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5 Plugins to Split Your Blog Posts into Multiple Pages Published by James Parsons • Content Marketing • Published February 17, 2016

Paginating a blog post is a contentious subject, believe it or not. Some people hate it; they feel like it disrupts the user experience. They find that users skip the “next page” button and feel like the post ends abruptly. This isn’t helped by the fact that many sites for years hav…

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Can Short Articles Rank Well on Google? Published by James Parsons • Content Marketing • Published February 11, 2016

About six years ago, before Google Panda, the world was filled with millions upon millions of tiny, low-value articles that has virtually nothing of use in them. You would see dozens of blogs in the top 100 Google results, all of which had 1-2 paragraph pages that couldn’t answer a question wel…

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How to Come up with Ideas of What to Blog About Published by James Parsons • Content Marketing • Published January 27, 2016

Writing an active blog is hard work. One good, solid blog post can take 2-3 hours to put together, assuming you know your stuff and have references on hand. If you’re doing your own research and need to harvest and analyze data, it can be even worse.
Now say you’re running blogs for three di…

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50+ Blog Post Promotion Tips That Actually Build Traffic Published by James Parsons • Content Marketing • Published January 19, 2016

I’m tired of the same old analogy about Field of Dreams. Everyone references the “if you build it they will come” line and then tells you it’s not true. Right, we get it, you know one line from a movie that’s 26 years old. Half the bloggers you’re talking to right…

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Is CommentLuv Still Worth Using Over Plugins Like Disqus? Published by James Parsons • Content Marketing • Published January 7, 2016

CommentLuv is one of the many alternate comment plugins available for WordPress. We’ve written about it before on this very site. You can read more about how it works and what it does to your SEO in that post, but I’ll cover the basic details here so you don’t have to if you don&rsquo…

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15 Types of Effective Calls to Action to Use on Your Blog Published by Kenny Novak • Content Marketing • Published January 4, 2016

Your call to action is the driving force behind your conversions. It’s like a medieval war horn blown to rally the troops and drive them into the fight. It is, literally, a call for your audience to perform an action.
A great orator can deliver a speech and have people rallying for their cause. Ma…

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