There are thousands of blog posts written about why you, as a business owner, need a blog for your business. There’s a huge amount of information about why you need one, how to set one up, how to run one, how to grow one, and all the rest. There’s just one problem; what do you write?
The proble…

Your blog headline is possibly the most important part of a blog post. The reason is that everyone reads headlines, but very few people click through to keep reading the post. From a Google search page, you get a headline and a quick blurb to help you attract readers, and many users ignore the descripti…

Some blogs languish for years before getting their big break, bursting onto the scene and becoming the next Upworthy, the next Cheezburger, the next YTMND, the next EbaumsWorld. Some blogs explode onto the web with a crazy launch party and never really fold. Many blogs never see their chance, and ho…

In the days of ages past, content marketers had it easy. Keyword information was easily available through Google Analytics, using the Keyword Planner tool. Google just straight up provided a ton of information from organic search and ads, both in terms of general queries and in a more localized sen…

WordPress footers have some good information in them, but at the same time, they’re kind of obnoxious. They also herald the fact that you’re using WordPress, which isn’t always a good thing. WordPress is a very, very widely used platform, and that means it’s often prone t…

It’s easy to set up a blog and start blogging, but it’s very difficult to break into the blogging industry. There are hundreds of thousands of blogs out there with no readership, no plan, no editorial focus; just personal blogs with whatever the author feels like posting at the time. Now…

There are plenty of reasons why you might want to do a little detective work to figure out what a site is using to run itself. Maybe they have a feature you quite like and would like to use it for your own site. Maybe you’re performing a study and want to figure out which plugins are most commonly used…

You ever see the high quality images on a blog and wonder how the blog owner found them? It’s not easy, right? You have to find the right image, you have to make sure you can have the rights to use it, and you have to format it properly for your blog. It’s a tedious and time-consuming process, w…

You might think that it’s a simple matter to migrate a site from a hosted WordPress.com version to the self-hosted WordPress.org version, and to a certain extent it is. The problem comes from the various issues you can have with doing steps in the wrong order, skipping a step, or just not knowin…

Publishing your post is just the beginning of the adventure that is modern web marketing. There’s simply far too much content published every day for any post to stand on its own merit. The concept of “if you build it, they will come” is long outdated. It only works if you’re…