All posts in the "Content Marketing" category

Why Business Blogging is The Best Investment You Can Make Published by James Parsons • Content Marketing • Published December 29, 2015

“Your business needs a blog if you ever want to compete online.” Ever heard that one before? I have. It’s really common business advice to anyone selling internet marketing services, web design, freelance writing, or anything else that benefits from your business having a blo…

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Review of Spot.im: A Fast Loading and Clean Comment System Published by James Parsons • Content Marketing • Published December 24, 2015

Do you have comments enabled for your blog? You should. Personally, I think they’re great in pretty much every situation. Sure, they take a little upkeep, but what doesn’t? Cutting them off entirely removes a channel of engagement, and engagement is too good to ignore. Blog comments c…

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What Kind of Content Should You Write on a Business Blog? Published by James Parsons • Content Marketing • Published December 16, 2015

There are thousands of blog posts written about why you, as a business owner, need a blog for your business. There’s a huge amount of information about why you need one, how to set one up, how to run one, how to grow one, and all the rest. There’s just one problem; what do you write?
The proble…

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15 Tips Copywriters Use to Create Perfect Blog Headlines Published by Kenny Novak • Content Marketing • Published December 14, 2015

Your blog headline is possibly the most important part of a blog post. The reason is that everyone reads headlines, but very few people click through to keep reading the post. From a Google search page, you get a headline and a quick blurb to help you attract readers, and many users ignore the descripti…

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What Makes a Blog Suddenly Become Popular? Published by James Parsons • Content Marketing • Published December 11, 2015

Some blogs languish for years before getting their big break, bursting onto the scene and becoming the next Upworthy, the next Cheezburger, the next YTMND, the next EbaumsWorld. Some blogs explode onto the web with a crazy launch party and never really fold. Many blogs never see their chance, and ho…

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10 Tools Top Content Marketers Use for Keyword Discovery Published by Kenny Novak • Content Marketing • Published December 4, 2015

In the days of ages past, content marketers had it easy. Keyword information was easily available through Google Analytics, using the Keyword Planner tool. Google just straight up provided a ton of information from organic search and ads, both in terms of general queries and in a more localized sen…

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How Do I Remove My WordPress Theme Footer Links? Published by James Parsons • Content Marketing • Published November 30, 2015

WordPress footers have some good information in them, but at the same time, they’re kind of obnoxious. They also herald the fact that you’re using WordPress, which isn’t always a good thing. WordPress is a very, very widely used platform, and that means it’s often prone t…

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16 Expert Tips for New Bloggers and Content Marketers Published by James Parsons • Content Marketing • Published November 22, 2015

It’s easy to set up a blog and start blogging, but it’s very difficult to break into the blogging industry. There are hundreds of thousands of blogs out there with no readership, no plan, no editorial focus; just personal blogs with whatever the author feels like posting at the time. Now…

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How to Find What Plugins a WordPress Blog is Using Published by Kenny Novak • Content Marketing • Published November 18, 2015

There are plenty of reasons why you might want to do a little detective work to figure out what a site is using to run itself. Maybe they have a feature you quite like and would like to use it for your own site. Maybe you’re performing a study and want to figure out which plugins are most commonly used…

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Get Free Images for Your WordPress Posts with a Plugin Published by James Parsons • Content Marketing • Published November 11, 2015

You ever see the high quality images on a blog and wonder how the blog owner found them? It’s not easy, right? You have to find the right image, you have to make sure you can have the rights to use it, and you have to format it properly for your blog. It’s a tedious and time-consuming process, w…

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