If you’ve been around the internet for a while, you’ve probably seen social media sharing buttons all over the place. I certainly have. I’m looking at a site right now with two of them up in the top bar navigation. Sites have them in the footer, down with the pseudo-sitemap so many s…

AddThis is a package of social sharing buttons for your WordPress blog. They have a four different types of buttons to chose from.

The first is the traditional sidebar sharing buttons, which allow users to share the blog post they’re reading on the social network of their choice.
The second is…

If you’re running a site, you’re going to encounter the phrase “keyword research” all over the place. While I’m not a fan of keyword density and specific keyword utilization strategies, even I can’t deny the need for keyword research on a blog. It’s w…

Bounce rate is a tricky metric to measure, talk about, and optimize. The reason for this is that there are two different kinds of bounces, good and bad. Obviously, you want to minimize the bad bounces, but good bounces are fine. Unfortunately there’s no way to tell them apart from analytics. So…

There are many rules in the world of blogging, whether you have a business that includes a blog, or you blog as a business.
Making sure you guest post effectively is one of them.
Another is to create compelling content within your niche, because, well, you really should be doing that.
The third —…

SumoMe is a suite of apps that serve a bunch of different purposes for marketing, business growth, and all-around benefit to your brand. They have a list builder, heatmaps, sharing, discovery tools, analytics, conversion optimization, a scroll-triggered CTA, image sharing, a smart bar for emai…