All posts in the "Resources" category

Is Sumo Pro Worth The Monthly / Annual Cost?Published by James Parsons • Category: Resources

Sumo is a suite of apps that help you with email capture, conversions, and a host of other website and growth-related actions. It’s quick and easy to sign up for a free account, you just need to visit their site and click the “sign up free” button. It’ll ask you for your site UR…

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5 Plugins to Add a Forum to Your WordPress BlogPublished by Drew Hendricks • Category: Resources

Web forums may seem like a relic of the early 2000s and earlier, when they were the primary means of creating social groups online. Before every blog had a comment section, before social networks with the Big Thing, there was Usenet. Usenet and other spinoff newsgroups were in many ways the prototype…

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10 Ad-Free Alternatives to Disqus WordPress CommentsPublished by Drew Hendricks • Category: Resources

For a long time, Disqus was one of the better WordPress comment plugins. They are a large platform with users around the web, so many people who have used Disqus in one place are already registered to comment on your site as well.
Unfortunately, when Disqus added their advertising system, it started t…

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Which Social Plugins Support Facebook and Twitter?Published by James Parsons • Category: Resources

Back in October of 2015, Twitter made an announcement that had a huge portion of the marketing community up in arms. They declared that they would no longer be supporting the “share count API” that allowed social media sharing buttons to display the shares/retweets/likes on a given po…

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Do You Need a Custom Domain to Be Successful with a Blog?Published by Drew Hendricks • Category: Resources

Let me answer your question with a question. You ask whether or not you need a custom domain to be successful as a blogger. To this I respond: search for any keyword you want. I’ll wait.
Got one? Alright, tell me. How many of the results on the first TWO pages of Google – that’s the top ~20 re…

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How to Use UTM Parameters to Track Your Blog TrafficPublished by Kenny Novak • Category: Resources

I can guarantee that you’ve seen UTM parameters, probably just about every day. The question is, do you recognize them? Do you know what they do, and what they are? Here, look at two example links.…

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Can a Plugin Make a WordPress Blog Mobile Friendly?Published by Drew Hendricks • Category: Resources

WordPress is an eminently customizable platform, but at its core, it still has a solid framework. You can change the skin and change the flesh, but changing the bones is harder than it seems. This is why even now, with mobile web browsing at an all-time high and rising, with Google making mobile compat…

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How to Check Your Social Media Traffic in Google AnalyticsPublished by Drew Hendricks • Category: Resources

Google Analytics is a fantastic tool for measuring and tracking your audience, though many of the advanced reports and features require some setup to use. If you want to see specifically how your social media traffic is doing, you can do it, so long as you set everything up properly.
Step 1: Install Go…

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Tutorial: Use An RSS Aggregator For Traffic GenerationPublished by Drew Hendricks • Category: Resources

RSS is an older technology that is nevertheless still used in some segments of the internet population. The advent of social media took a lot of wind out of its sails, but it can still be used as a pretty effective means of traffic generation, if you know what to do. First, though, let’s cover the b…

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5 Ways to Check the Social Signals of a WebsitePublished by James Parsons • Category: Resources

Social signals are one of the most important metrics for a website to monitor, if they consider user engagement to be paramount. There are other valuable metrics for sure: traffic, conversions, and costs are all very important to know. However, social signals are proof of brand exposure, they&#82…

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