All posts in the "Resources" category

Which Social Plugins Support Facebook and Twitter?Published by James Parsons • Category: Resources

Back in October of 2015, Twitter made an announcement that had a huge portion of the marketing community up in arms. They declared that they would no longer be supporting the “share count API” that allowed social media sharing buttons to display the shares/retweets/likes on a given po…

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Do You Need a Custom Domain to Be Successful with a Blog?Published by Drew Hendricks • Category: Resources

Let me answer your question with a question. You ask whether or not you need a custom domain to be successful as a blogger. To this I respond: search for any keyword you want. I’ll wait.
Got one? Alright, tell me. How many of the results on the first TWO pages of Google – that’s the top ~20 re…

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How to Use UTM Parameters to Track Your Blog TrafficPublished by Kenny Novak • Category: Resources

I can guarantee that you’ve seen UTM parameters, probably just about every day. The question is, do you recognize them? Do you know what they do, and what they are? Here, look at two example links.…

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Can a Plugin Make a WordPress Blog Mobile Friendly?Published by Drew Hendricks • Category: Resources

WordPress is an eminently customizable platform, but at its core, it still has a solid framework. You can change the skin and change the flesh, but changing the bones is harder than it seems. This is why even now, with mobile web browsing at an all-time high and rising, with Google making mobile compat…

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How to Check Your Social Media Traffic in Google AnalyticsPublished by Drew Hendricks • Category: Resources

Google Analytics is a fantastic tool for measuring and tracking your audience, though many of the advanced reports and features require some setup to use. If you want to see specifically how your social media traffic is doing, you can do it, so long as you set everything up properly.
Step 1: Install Go…

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Tutorial: Use An RSS Aggregator For Traffic GenerationPublished by Drew Hendricks • Category: Resources

RSS is an older technology that is nevertheless still used in some segments of the internet population. The advent of social media took a lot of wind out of its sails, but it can still be used as a pretty effective means of traffic generation, if you know what to do. First, though, let’s cover the b…

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5 Ways to Check the Social Signals of a WebsitePublished by James Parsons • Category: Resources

Social signals are one of the most important metrics for a website to monitor, if they consider user engagement to be paramount. There are other valuable metrics for sure: traffic, conversions, and costs are all very important to know. However, social signals are proof of brand exposure, they&#82…

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Where is The Best Location to Install Share Buttons on a Blog?Published by Drew Hendricks • Category: Resources

If you’ve been around the internet for a while, you’ve probably seen social media sharing buttons all over the place. I certainly have. I’m looking at a site right now with two of them up in the top bar navigation. Sites have them in the footer, down with the pseudo-sitemap so many s…

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5 Alternatives to The AddThis Share Buttons WordPress PluginPublished by Drew Hendricks • Category: Resources

AddThis is a package of social sharing buttons for your WordPress blog. They have a four different types of buttons to chose from.

The first is the traditional sidebar sharing buttons, which allow users to share the blog post they’re reading on the social network of their choice.
The second is…

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A Comprehensive Review of Long Tail Pro SoftwarePublished by James Parsons • Category: Resources

If you’re running a site, you’re going to encounter the phrase “keyword research” all over the place. While I’m not a fan of keyword density and specific keyword utilization strategies, even I can’t deny the need for keyword research on a blog. It’s w…

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