If you’ve been playing around with web design on a casual basis, or if you’re looking to add a little variety to your site, you might feel that one of the best ways to do so is with fonts. Playing around with fonts can be pretty fun and satisfying, but there’s one major roadblock with t…

Sumo is a suite of apps that help you with email capture, conversions, and a host of other website and growth-related actions. It’s quick and easy to sign up for a free account, you just need to visit their site and click the “sign up free” button. It’ll ask you for your site UR…

Web forums may seem like a relic of the early 2000s and earlier, when they were the primary means of creating social groups online. Before every blog had a comment section, before social networks with the Big Thing, there was Usenet. Usenet and other spinoff newsgroups were in many ways the prototype…

For a long time, Disqus was one of the better WordPress comment plugins. They are a large platform with users around the web, so many people who have used Disqus in one place are already registered to comment on your site as well.
Unfortunately, when Disqus added their advertising system, it started t…

Let me answer your question with a question. You ask whether or not you need a custom domain to be successful as a blogger. To this I respond: search for any keyword you want. I’ll wait.
Got one? Alright, tell me. How many of the results on the first TWO pages of Google – that’s the top ~…

I can guarantee that you’ve seen UTM parameters, probably just about every day. The question is, do you recognize them? Do you know what they do, and what they are? Here, look at two example links.

http://www.pcgamer.com/overclockers-reach-an-insane-75-ghz-on-intel-core-i7-7740k/…

WordPress is an eminently customizable platform, but at its core, it still has a solid framework. You can change the skin and change the flesh, but changing the bones is harder than it seems. This is why even now, with mobile web browsing at an all-time high and rising, with Google making mobile compat…

Google Analytics is a fantastic tool for measuring and tracking your audience, though many of the advanced reports and features require some setup to use. If you want to see specifically how your social media traffic is doing, you can do it, so long as you set everything up properly.

Step 1: Install Go…

RSS is an older technology that is nevertheless still used in some segments of the internet population. The advent of social media took a lot of wind out of its sails, but it can still be used as a pretty effective means of traffic generation, if you know what to do. First, though, let’s cover the b…

Social signals are one of the most important metrics for a website to monitor, if they consider user engagement to be paramount. There are other valuable metrics for sure: traffic, conversions, and costs are all very important to know. However, social signals are proof of brand exposure, they&#82…