Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

How-to

How to Bid on Your Competitors Brand Names for PPC

Imagine for a moment that you're the advertising director for Burger King, and your goal today is to figure out how to take a chunk out of McDonald's market share in PPC advertising. You know the ad networks they're using,…

James Parsons · · 10 min read