AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most important is CPA, or Cost Per Action. CPA is a metric that measures how much an action costs. So if you're paying…
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10 min read
We marketers, when talking about ads, often have to reference something called the ad quality score. Google maintains a quality score, and Facebook (now…
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11 min read
Google's ad network is one of the largest in the world, and it's been a popular choice for advertisers for over a decade. Google…
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10 min read
Using a shorter URL with your ads can seem like a good idea, but is it really? Sure, the link might look better, but…
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10 min read
AdSense is the publisher half of Google Ads, where you implement the code on your website, in your apps, or elsewhere to allow Google…
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10 min read
Adsterra is an advertising network that can be quite valuable for both publishers and advertisers. I'm going to look at it primarily from the…
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9 min read
Advertisers looking to expand into new channels can do a lot worse than investing in video. The cost and buy-in for video production is…
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9 min read
If you're interested in YouTube ads, you need video. The banner ads that appear over videos are negligible in impact; the real value comes…
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6 min read
Businesses need to advertise to survive. Without advertising, no one will ever know you exist, let alone what products you sell or who you're…
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8 min read
As a marketing blog writer, I try to keep things on the side of legality as much as possible. I'm not afraid to research…
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14 min read
