AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
Advertisers looking to expand into new channels can do a lot worse than investing in video. The cost and buy-in for video production is lower now than ever before, with high-quality cameras built into every smartphone, intuitive video editing apps…
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9 min read
If you're interested in YouTube ads, you need video. The banner ads that appear over videos are negligible in impact; the real value comes…
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6 min read
Businesses need to advertise to survive. Without advertising, no one will ever know you exist, let alone what products you sell or who you're…
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8 min read
As a marketing blog writer, I try to keep things on the side of legality as much as possible. I'm not afraid to research…
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14 min read
Before we begin, I find that there's a lot of confusion as to whether an ad-related topic is focusing on the publisher perspective or…
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10 min read
Google ads are just like any other ads system: in order to run ads, you need to have those ads approved. Google's processes are…
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10 min read
As we all know, getting reviews on Amazon is crucial to having a product that sells well. Users often look to reviews to see…
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10 min read
These days, content is perhaps the most important part of your website, assuming the basics are down and your website is usable. Content drives…
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7 min read
Imagine for a moment that you're the advertising director for Burger King, and your goal today is to figure out how to take a…
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10 min read
Off and on for a while now, we've been reviewing various ad networks with as little bias as possible. We've covered networks like Yahoo's…
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10 min read
