AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
Social content lockers are a type of plugin that aren’t used often, and they seem rarely used to good effect. That alone tells me that they aren’t very good for SEO, but I’m always open to new evidence. So, let’s…
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9 min read
I’ve been seeing the term “performance marketing” or “performance advertising” floating around a lot the last few months. It’s not a new concept or…
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8 min read
Sometimes all you want is a cheap infusion of traffic and you don’t much care where it comes from. Why is it so hard…
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6 min read
Social bookmarking is a trend from years past that has largely faded in relevance, mostly due to penalties stemming from Google’s Penguin algorithm updates…
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7 min read
Hashtags were more or less invented in 2007, when Chris Messina, a Google designer, thought about creating them as a way to indicate groups…
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6 min read
For being one of the largest and most-used advertising networks in the world, Google is pretty imprecise with their billing schedule. Once you know…
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9 min read
If you want traffic from a specific country, you have two options; you can buy it, or you can work to get it organically.…
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11 min read
Reddit is one of the largest and most powerful social platforms on the internet, and by 2026 its influence has only grown. With an…
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7 min read
There are a few reasons why your Google Ads conversions suddenly drop to nothing, or near nothing. Almost all of those reasons have to…
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11 min read
Cost per conversion is probably the most important metric for any paid advertising plan, regardless of whether you’re running Meta ads, Google ads, TikTok…
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10 min read
