AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
Remarketing, also called Retargeting, is a form of audience creation used for PPC advertising. As the prefix re- implies, it’s reaching out to target the people who have already expressed some interest in your ads. Generally, this means it’s people…
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10 min read
Udemy is an online learning marketplace and a powerful platform for course creators looking to generate income. There are a ton of great courses…
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10 min read
Bandcamp is a global platform for hosting and selling music, used predominantly by small independent musicians. It’s excellent for its purpose, but it’s also…
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11 min read
Conversion rate is super important, but it’s a bit of a disingenuous number. You can have a high conversion rate and still make less…
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7 min read
Defining CPM First of all, CPM ads. CPM ads are view ads; ads that you place on your website to monetize it. You earn…
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10 min read
True success with affiliate marketing means two things: getting as many sales as possible, with offers that pay as much as possible. Sure, you…
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8 min read
What Was Considered a High Alexa Rank? (And Why It No Longer Matters) Alexa was one of the oldest forms of non-Google rankings online…
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6 min read
Developing an app takes a lot of time, energy, and money. When it comes time to launch it, you need to treat it with…
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8 min read
Social content lockers are a type of plugin that aren’t used often, and they seem rarely used to good effect. That alone tells me…
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9 min read
I’ve been seeing the term “performance marketing” or “performance advertising” floating around a lot the last few months. It’s not a new concept or…
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8 min read
