Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

How-to

How to Track Phone Calls as Conversions on Your Ad Campaigns

With most forms of advertising, you’re hoping to attract a customer “eventually”. That eventual time in the future might be in a few hours, a few days, or a few weeks, depending on the type of ad campaign you’re running.…

James Parsons · · 7 min read