Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

How-to

How to Pass Your Conversion Value to Google Ads

Conversion value is one of those pieces of data that you don't have to track, but if you do, it allows you to refine your ads in a way that can put you ahead of the competition. What is it,…

James Parsons · · 8 min read