AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
UTM parameters are something you’ve almost certainly seen, probably just about every day. The question is, do you know what they do and what they are? Here, look at two example links. Both links go to the same destination. For…
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9 min read
Medium is an interesting blogging platform, similar to WordPress.com or Substack. But instead of allowing disparate sites on the same network, it lumps everything…
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10 min read
Rewriting a blog post can mean two very different things, and it can depend on where the source post happens to be. If the…
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8 min read
Zapier is a great automation engine for any app that has an API it can access. They have thousands of integrations you can use…
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8 min read
I have talked before about how much I dislike pop-ups, and I’m sure I’m not alone. Millions browse the web and of them, over…
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10 min read
If you hopped into a time machine and traveled back to the early 2000s and interviewed a thousand marketers about their impressions of content…
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8 min read
Content marketing remains one of the most powerful tools for growing an online business - and increasingly, for offline businesses looking to reach beyond…
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7 min read
I’m going to cut right to the chase here. You want your blog to be helpful at bringing in traffic and converting that traffic…
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9 min read
As bloggers, we tend to figure that content has a certain lifespan. Other than the few pieces of evergreen content we create that maintain…
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9 min read
There are practically as many content production services out there as there are writers looking to get paid for their work. Depending on where…
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9 min read
