All posts written by James Parsons

How to Set Up Article Auto-Posting on WordPress Blogs Published by James Parsons • Content Marketing • Published August 4, 2015

Scenario: you run a blog that publishes posts once a day, seven days a week. You have an important family gathering to attend for three days in the middle of the week, in a location where you will not have access to the Internet. What do you do?
Some people will bring their devices and go out of their way to f…

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How to Diagnose and Fix an Internal Server Error Published by James Parsons • Search Engine Optimization • Published July 26, 2015

Websites and computers are fraught with issues. If you’ve ever had your computer come up with the Blue Screen of Death, you know what I’m talking about. Most people, when confronted with that error screen, just shut their machines down and take them to the nearest geek they know. Some of…

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6 Steps to Run a Content Marketing Campaign on a Budget Published by James Parsons • Content Marketing • Published July 14, 2015

Studies have shown that over 90% of all B2C marketers use content marketing these days. Those studies don’t say how expensive it is or how successful they are, but one thing’s for sure; it wouldn’t be that widely adopted if it didn’t work.
I know that small businesses, and s…

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How to Write a Blog Post That Will Rank Highly on Google Published by James Parsons • Content Marketing • Published July 10, 2015

The goal of almost every piece of content on the Internet is to be seen by as many people as possible.
No one piece of content has such widespread appeal that it will be relevant to everyone, though, so there are a lot of posts that rank highly for a lot of subjects, but there’s no one master post with…

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Does Google Look at a Website’s Social Signals for SEO? Published by James Parsons • Search Engine Optimization • Published July 4, 2015

It’s clear that social media is beneficial to a business. You get a lot out of it. You get advertising, you get engagement, you get customer satisfaction. You get paid marketing so cheap it’s practically free, if you want it to be, and it scales well with money.
One thing that you may or may…

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The Pros and Cons of Splitting Blog Posts into Multiple Pages Published by James Parsons • Content Marketing • Published June 25, 2015

When you visit a website and read a blog post, what determines whether it’s one page or several? It’s a conscious decision made by someone in control at that site. Someone, somewhere, decided “this site should have pages that max out at 500 words” or something to that effec…

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The Ultimate Guide to Using Nofollow on Your Blog Posts Published by James Parsons • Content Marketing • Published June 18, 2015

Depending on how much attention you’ve paid to your links over the last few years, you may be in for a surprise when you learn about nofollow. Nofollow is a meta attribute that can be attached to links, to give them different properties when Google discovers them. It’s a modifier; the def…

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30 Tools for Advanced Content Marketers and Bloggers Published by James Parsons • Content Marketing • Published June 5, 2015

Content marketing is not a simple task. It’s a complex machine with ever-changing rules in a system that’s never static. To try to do everything solo, by hand, is an exercise in futility. There just aren’t enough hours in the day. That’s why there are tools for just about ev…

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How Much Does it Cost to Make a Site Mobile Friendly? Published by James Parsons • Search Engine Optimization • Published May 16, 2015

There are two ways to make a mobile site. One is to create a dedicated mobile site on a subdomain or in a subfolder. Something like mobile.walmart.com (now Walmart.com) is a good example. It’s distinct from Walmart’s main site, but it’s perfectly functional and indeed designed…

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How to Acquire New Sponsors For Your Website Published by James Parsons • Content Marketing • Published May 10, 2015

A blog sponsor is an entity – a person or company – willing to pay you for an advertising slot on your site. Depending on the scale of the sponsorship, they might have a permanent sponsorship logo embedded in your footer, or they might be one of several rotating ads. They might also just be a…

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