All posts written by James Parsons

50+ Blog Post Promotion Tips That Actually Build Traffic Published by James Parsons • Content Marketing • Published January 19, 2016

I’m tired of the same old analogy about Field of Dreams. Everyone references the “if you build it they will come” line and then tells you it’s not true. Right, we get it, you know one line from a movie that’s 26 years old. Half the bloggers you’re talking to right…

Read more
How to Get Google Sitelinks on Your Blog Published by James Parsons • Search Engine Optimization • Published January 14, 2016

Sitelinks are a little known SEO benefit that I see a lot of webmasters ignoring, either out of ignorance or out of a lack of confidence. Why is that? Well, you have to know what they are and how they’re generated to understand.

What are Google Sitelinks?
Sometimes, when you run a Google search, y…

Read more
Is CommentLuv Still Worth Using Over Plugins Like Disqus? Published by James Parsons • Content Marketing • Published January 7, 2016

CommentLuv is one of the many alternate comment plugins available for WordPress. We’ve written about it before on this very site. You can read more about how it works and what it does to your SEO in that post, but I’ll cover the basic details here so you don’t have to if you don&rsquo…

Read more
Why Business Blogging is The Best Investment You Can Make Published by James Parsons • Content Marketing • Published December 29, 2015

“Your business needs a blog if you ever want to compete online.” Ever heard that one before? I have. It’s really common business advice to anyone selling internet marketing services, web design, freelance writing, or anything else that benefits from your business having a blo…

Read more
Review of Spot.im: A Fast Loading and Clean Comment System Published by James Parsons • Content Marketing • Published December 24, 2015

Do you have comments enabled for your blog? You should. Personally, I think they’re great in pretty much every situation. Sure, they take a little upkeep, but what doesn’t? Cutting them off entirely removes a channel of engagement, and engagement is too good to ignore. Blog comments c…

Read more
What Kind of Content Should You Write on a Business Blog? Published by James Parsons • Content Marketing • Published December 16, 2015

There are thousands of blog posts written about why you, as a business owner, need a blog for your business. There’s a huge amount of information about why you need one, how to set one up, how to run one, how to grow one, and all the rest. There’s just one problem; what do you write?
The proble…

Read more
What Makes a Blog Suddenly Become Popular? Published by James Parsons • Content Marketing • Published December 11, 2015

Some blogs languish for years before getting their big break, bursting onto the scene and becoming the next Upworthy, the next Cheezburger, the next YTMND, the next EbaumsWorld. Some blogs explode onto the web with a crazy launch party and never really fold. Many blogs never see their chance, and ho…

Read more
How Do I Remove My WordPress Theme Footer Links? Published by James Parsons • Content Marketing • Published November 30, 2015

WordPress footers have some good information in them, but at the same time, they’re kind of obnoxious. They also herald the fact that you’re using WordPress, which isn’t always a good thing. WordPress is a very, very widely used platform, and that means it’s often prone t…

Read more
Should I Approve New WordPress Pingbacks & Trackbacks? Published by James Parsons • Search Engine Optimization • Published November 25, 2015

Pingbacks and Trackbacks in WordPress are a very interesting idea. Unfortunately, they were very interesting to spammers as well, and those spammers very quickly took over using them for malicious purpose. From then on, the debate raged; are they valuable? Should you approve them? Can you safely…

Read more
16 Expert Tips for New Bloggers and Content Marketers Published by James Parsons • Content Marketing • Published November 22, 2015

It’s easy to set up a blog and start blogging, but it’s very difficult to break into the blogging industry. There are hundreds of thousands of blogs out there with no readership, no plan, no editorial focus; just personal blogs with whatever the author feels like posting at the time. Now…

Read more