All posts written by Kenny Novak

Our Review of All in One Schema.org Rich Snippets Published by Kenny Novak • Search Engine Optimization • Published January 2, 2016

There are three keywords going on here, all of which have specific meanings, and none of which are actually what we’re talking about. Still with me?
The first: all in one. This doesn’t seem like a unique keyword at first glance, but those well-versed in SEO and in WordPress plugins will r…

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25+ Free Plugins to Help You Auto Share Your New Blog Posts Published by Kenny Novak • Social Media • Published December 21, 2015

One of the best things you can do when you publish a new blog post is publish a link to that post on the various social networks you use. It keeps up your social activity – though you do need non-promotional posts occasionally – and it spreads awareness of your new post. The trouble is, it can…

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15 Tips Copywriters Use to Create Perfect Blog Headlines Published by Kenny Novak • Content Marketing • Published December 14, 2015

Your blog headline is possibly the most important part of a blog post. The reason is that everyone reads headlines, but very few people click through to keep reading the post. From a Google search page, you get a headline and a quick blurb to help you attract readers, and many users ignore the descripti…

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Yoast SEO Sitemap vs Google XML Sitemaps Plugin Published by Kenny Novak • Search Engine Optimization • Published December 8, 2015

If you search for Sitemaps on WordPress, the number one result you’re going to find is the Google XML Sitemaps plugin. You can find it here. However, it’s maybe not always the best option. Did you know that Yoast’s SEO plugin, even the free version, now has XML sitemap functionali…

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10 Tools Top Content Marketers Use for Keyword Discovery Published by Kenny Novak • Content Marketing • Published December 4, 2015

In the days of ages past, content marketers had it easy. Keyword information was easily available through Google Analytics, using the Keyword Planner tool. Google just straight up provided a ton of information from organic search and ads, both in terms of general queries and in a more localized sen…

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How to Find What Plugins a WordPress Blog is Using Published by Kenny Novak • Content Marketing • Published November 18, 2015

There are plenty of reasons why you might want to do a little detective work to figure out what a site is using to run itself. Maybe they have a feature you quite like and would like to use it for your own site. Maybe you’re performing a study and want to figure out which plugins are most commonly used…

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How Long Does it Take to Rank a New Company Blog? Published by Kenny Novak • Search Engine Optimization • Published November 13, 2015

There’s a certain cycle of life online. Newcomers create new sites and new blogs. Businesses come in to spice up their old, lackluster websites with blogs. New companies spring up, running blogs to pitch their content. Black hats set up a handful of new spammy blogs every day. All of this is hap…

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How to Automatically Inject Ads into Your WordPress Posts Published by Kenny Novak • Monetization • Published October 23, 2015

Bloggers want to make money. When you’re a newbie blogger, or you’re still working more on growing than on developing products on the side, the easiest way to make money is to run ads on your site. The problem with that is, well, we’ll get to that.
I’m targeting this post at Wo…

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35 Advanced Methods to Promote Content on Social Media Published by Kenny Novak • Content Marketing • Published October 8, 2015

One of the things we marketers say consistently is that the route to success online these days is through content. Write excellent content and the rewards are yours for the taking. People will find it, and find you, through organic search. You’ll gain social prominence. Your business will gr…

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How to Properly Combine Old Posts Into New Resources Published by Kenny Novak • Content Marketing • Published September 27, 2015

With Panda in play, there are a lot of reasons to pay attention to your older blog posts. Old thin content or old copied content can be actively hurting your search ranking, but there’s no easy way to identify if that’s the case or not. Even the best “Panda penalty checker” ou…

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