All posts written by Kenny Novak

15 Tips Copywriters Use to Create Perfect Blog HeadlinesPublished by Kenny Novak • Content Marketing • Published December 14, 2015

Your blog headline is possibly the most important part of a blog post. The reason is that everyone reads headlines, but very few people click through to keep reading the post. From a Google search page, you get a headline and a quick blurb to help you attract readers, and many users ignore the descripti…

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Yoast SEO Sitemap vs Google XML Sitemaps PluginPublished by Kenny Novak • Search Engine Optimization • Published December 8, 2015

If you search for Sitemaps on WordPress, the number one result you’re going to find is the Google XML Sitemaps plugin. You can find it here. However, it’s maybe not always the best option. Did you know that Yoast’s SEO plugin, even the free version, now has XML sitemap functionali…

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10 Tools Top Content Marketers Use for Keyword DiscoveryPublished by Kenny Novak • Content Marketing • Published December 4, 2015

In the days of ages past, content marketers had it easy. Keyword information was easily available through Google Analytics, using the Keyword Planner tool. Google just straight up provided a ton of information from organic search and ads, both in terms of general queries and in a more localized sen…

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How to Find What Plugins a WordPress Blog is UsingPublished by Kenny Novak • Content Marketing • Published November 18, 2015

There are plenty of reasons why you might want to do a little detective work to figure out what a site is using to run itself. Maybe they have a feature you quite like and would like to use it for your own site. Maybe you’re performing a study and want to figure out which plugins are most commonly used…

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How Long Does it Take to Rank a New Company Blog?Published by Kenny Novak • Search Engine Optimization • Published November 13, 2015

There’s a certain cycle of life online. Newcomers create new sites and new blogs. Businesses come in to spice up their old, lackluster websites with blogs. New companies spring up, running blogs to pitch their content. Black hats set up a handful of new spammy blogs every day. All of this is hap…

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How to Automatically Inject Ads into Your WordPress PostsPublished by Kenny Novak • Monetization • Published October 23, 2015

Bloggers want to make money. When you’re a newbie blogger, or you’re still working more on growing than on developing products on the side, the easiest way to make money is to run ads on your site. The problem with that is, well, we’ll get to that.
I’m targeting this post at Wo…

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35 Advanced Methods to Promote Content on Social MediaPublished by Kenny Novak • Content Marketing • Published October 8, 2015

One of the things we marketers say consistently is that the route to success online these days is through content. Write excellent content and the rewards are yours for the taking. People will find it, and find you, through organic search. You’ll gain social prominence. Your business will gr…

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How to Properly Combine Old Posts Into New ResourcesPublished by Kenny Novak • Content Marketing • Published September 27, 2015

With Panda in play, there are a lot of reasons to pay attention to your older blog posts. Old thin content or old copied content can be actively hurting your search ranking, but there’s no easy way to identify if that’s the case or not. Even the best “Panda penalty checker” ou…

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What is The Best Way to Start Making Money By Blogging?Published by Kenny Novak • Content Marketing • Published September 17, 2015

The work from home dream is, for many, most easily achieved with blogging. If you can write, research, and share your knowledge with the words you write, you can be a successful blogger.
That said, you need to go about it the right way, with knowledge and patience, if you want to succeed. Many of the most…

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10 Tools That Will Help You Create Article Topics and TitlesPublished by Kenny Novak • Content Marketing • Published September 14, 2015

One of the hardest parts of running a blog isn’t the writing. It’s not the promotion. It’s not link building, SEO, or any of the rest of that. It’s actually something a lot simpler, and a lot more critical to the success of your blog; idea generation.
Just think about it. If yo…

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