Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Traffic Generation

Why Did My AdWords Conversions Suddenly Drop?

There are a few reasons why your Google Ads conversions suddenly drop to nothing, or near nothing. Almost all of those reasons have to do with budgetary considerations. Before I get into that, though, there's one cause we need to…

James Parsons · · 11 min read