Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

How-to

The Right and Wrong Way to Publish a Press Release

Press Releases in 2026: How to Do Them Right Press releases used to be one of the best ways to get a link and some brand awareness out there, particularly when you were releasing a new product, program, or service.…

James Parsons · · 10 min read