Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Traffic Generation

The Ultimate Guide to Adwords Demographic Targeting

Not all that long ago, Google made one of the most impactful changes to its ad platform in years. The kicker is, they didn’t really tell anyone about it. They just quietly rolled out new targeting options and expected marketers…

James Parsons · · 6 min read