Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Content Marketing

How Much Should You Be Spending on Blog Content?

If you hopped into a time machine and traveled back to the early 2000s and interviewed a thousand marketers about their impressions of content marketing, most of them would probably tell you it doesn't make much sense - that a…

James Parsons · · 8 min read